Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands January 18, 2021 | 01 min read Share: The brouhaha around soaps lately has me wondering if the pH debate is worth it. There is a fatigue with off-the-shelf mass consumption products. Consumers seem to prefer soaps made by niche brands like Sebamed which are cruelty-free and organic. There’s Read more…
Infographic: The Impact of Automating Your Route-to-Market January 11, 2021 | 01 min read Share: Happy New Year! We’d like to maintain it is a happy start. There will always be a storming and ours is to steadily move forward. Like the consumer goods companies that are building B2B eCommerce Marketplaces to digitise Read more…
10 CPG Market & Tech Insights Stories of 2020 to Not Miss December 21, 2020 | 01 min read Share: What a year it has been! A year when our friends in CPG went through the toughest disruptions ever. Like them, we faced tumultuous moments at Bizom. We braved through them, Read more…
CPG Categories Defy Expectations in Road to Recovery & CPG India Report December 9, 2020 | 01 min read Share: Q3 2020 brought more relief and it’s clear that recovery of demand is well underway. However, on digging deeper, we found variances in performance across categories and regions. Here are some emerging trends: Read more…
Top 5 RTM Strategies of 2020 December 2, 2020 | 01 min read Share: We are in the last month of 2020 and is that a collective sigh that we hear? Is 2021 going to be any better? Thankfully, two global developments have brought some cheer, and markets are responding in Read more…
8 Category Trends to Drive Away the Economic Blues November 25, 2020 | 01 min read Share: The festive season gave us a much-needed sales boost. Yay for that! So how did the categories perform in the month of October? We looked at the throughput from kirana stores to analyse the Read more…
How is your distribution impacted by new shopping behaviours? November 18, 2020 | 01 min read Share: Shopping behaviours across the world have changed. What does it mean for your distribution? Especially since consumers are shopping online more and are connecting directly with brands in greater numbers. Here’s a view of Read more…
5 Reasons to Make B2B eCommerce Your Primary Channel November 5, 2020 | 01 min read Share: US Presidents will come and go. India will always provoke bipartisan interest in US politics. So we’ll only say let Trump and Biden fight it out! Turning the analytical eye inwards: Is it time for Read more…
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving October 29, 2020 | 01 min read Share: Bizom India Kirana Report – September 2020 Edition Given the challenges consumer businesses have had in the last six months, there are very few things that could thrill us right Read more…
Is IPL bigger than Diwali for FMCG? October 22, 2020 | 01 min read Share: Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy products during Janmashtami and regional festivals. Indian consumers have certain preferences, and it reflects the increased consumption of those food categories. The seasonality for consumption is impacted Read more…
