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Beyond the Podium: How The Olympics Fuel FMCG Growth
As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...
Understanding FMCG- The Indonesian Way
The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...
Not just another newsletter about AI in your inbox
This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.
Back of the Pack is the New Front
People would pick up a product, take a bite, and decide its worth based solely on the taste experience. But times are changing.
Is AI Ready to Rule?
CPG brands recognise these challenges and strive to assist their downstream users with technology that not only provides insights but also guides them on what ...
Eid Impact: Product Trends in Indian Retail
The retail market serves as a reflection of the social and economic fabric of our nation. With festivals like Eid, brands, distributors and retailers plan ...
Real or Artificial: Defining True Intelligence
With over 100+ retail enthusiasts from 7 cities and gathering a plethora of insights in our past events, we wanted to do another edition of ...
The Mycelial Marketplace: Nature’s Sustainable Supply Chain Solution
While AI is all the rage, a simpler go-to-market strategy can still be the key to growth.
Omnichannel: The Path to becoming Omnipotent
Here's what a typical day in a retail business boardroom looks like
Finding A-un No Kokyu In Supply Chain
Controlling technology is a no-brainer. But how can you possibly control the harmony between you and another person continuously?
Save Over 50% of Your Costs With no Effort on RTM
The Power of a Digitised Supply Chain A digitised supply chain leverages technology to create a transparent, interconnected network.
Your Groceries are Secret Agents and It’s Not What You Think
The rise of the smart fridge and its connected appliance brethren presents exciting opportunities for CPG brands
How do Transformation Costs become Turmoil Costs?
The business keeps pumping more and more money, hoping to see their “Taj Mahal” in action, only to realise months or sometimes years later that ...
Earth Owes Your Business a Second Each Year!
However, the increasing speed of Earth's rotation continues to elude rationalisation.
Navigating the Data Deluge: MDM is Your North Star
Retail 4.0 represents a paradigm shift in the way businesses operate, fueled by advancements in technology such as AI, IoT, and big data analytics. For ...
Tackling Tangles & Building a Robust Global Supply Chain
Brands often can’t decide when is the optimal moment to expand globally. Below are several factors that may aid in making this crucial decision.
Decluttering D2C: Unlock the Power of Inventory Management
Like pieces of a puzzle scattered across multiple sales channels, inventory presents both a challenge and an opportunity. Direct-to-consumer (D2C) brands face immense challenges when ...
Can Digital Transformation buy you a 25-day Vacation?
Our research shows that sales teams that use RTM technology experience a minimum of 25% higher levels of productivity.
Boarding Now: CPG leaders are Gearing Up for the AI Express!
Most existing models were built for a different time, when scale was achieved by delivering truckloads of goods to warehouses and then retailers.
Bizom bustles up a buzz around CPG in Namma Bengaluru
Bizom Buzz 2024, powered by Mastercard, brought together industry leaders from the FMCG space to talk and ponder over how AI and next-gen technology can ...
Getting Cheated Everyday?
So when your sales team says all targets are met but hides the fact that aren't completing their beats, are they loyal?
Make the Twin Transition Jump with 4.0 Retail Tech
Right from your birth certificate to the last time you swiped your card at an ATM.
Adapt, Thrive & Shine Through Business Uncertainty Like The Northern Lights
Have you ever wondered about the enchanting spectacle of the Northern Lights, painting the night sky with vibrant hues, how is your RTM strategy related ...
How can GenAI help augment existing RTM execution?
Explore the future of Route to Market (RTM) execution with GenAI. Elevate precision, engagement, and scalability in Route to Market execution. Stay ahead with innovation
Striking the Right Data Harmony in Retail
Imagine the world of retail as a grand symphony, where success is orchestrated through a harmonious blend of various elements.
Helping you know your shelf
Product placement, customer interaction, and inventory movement leave a trail of valuable information.
Freeze🥶363 Liquid Suspicions In Supply Chain
Suspecting is the skill of anticipating what can happen based on truth and rationality. It's not a lack of belief.
Retail Stores head for Conflation in 2024
When we choose the things we want in our life, you measure their importance by value - perceived or monetary.
Your Ticket to Last-Mile Brilliance!
In the ever-evolving landscape of the consumer goods industry, a paradigm shift is underway with the introduction of the Bizom Tertiary Sales App.
Is your duplicate data forcing you towards a lower growth orbit?
Ever wondered about the delicate balance that keeps our planet twirling smoothly on its axis?
Cut Variance with Variety in Retail
Remember the first time you cried? No, obviously you can’t. But definitely, it was because of something that would seem meaningless now.
Close the ETCD Gaps in Retail Distribution
How does the world's biggest distribution chain keep Earth a safer place?
Making Your Trek to the Market Easier
Bizom help businesses make the Route-to-market for CPG players easier each day.
Seamlessly Capture Offtakes for Ultimate Productivity
Capture the offtake visibility to understand which product is picked by consumers, and at what price and time.
What Jobs Do Your Products Get Done?
First there was void, and then came products to make life vibrant.
Saw the World Cup Score. But missed the Sales Score?
Ladies and gentlemen, welcome to another thrilling game in your world of commerce!
Topper’s Trick to Shoot Up Sales
What does failing feel like? In games, work, exams, relations? The sting can differ based on the importance we give.
Manager Impossible: The Inside Joke on Managerial Optimization
With BIZOM TPM, brands can efficiently plan, execute, and track their trade promotions...
FMCGs Path to Productivity
With BIZOM TPM, brands can efficiently plan, execute, and track their trade promotions...
Get AI Vision For Retail Execution
This AI technology can even fix and stitch broken images....
From Riverbanks to Retail Shelves: Distribution Dynamics
Depending on the terrain (the pulse of the market), it shows how each action for every product should be taken.
Climbing Up The Retail Mountains Solo
To keep your managers in the right line, retail intelligence lights up the entire distribution.
Unlocking Success: How Retail Intelligence Shatters the Average Mindset
No matter how big is your task list, retail intelligence gets you covered to ensure you are always at the peak of your productivity.
Embracing the Retail Accordion
By understanding the journey of the retailer, brands can plan schemes and trade promotions more effectively.
Why Leaders need Resonance before Revenue
An intelligent swing that let's you prompt each field salesman exactly what to sell when they visit a store.
Make the managerial magic happen
Bizom Manager's App helps to look into the right set of success metrics and make decisions accordingly.
Ownership Doesn’t Mean Doing It
True ownership doesn’t mean doing it yourself. It means to get it done no matter what it takes.
Mixing Atomism & Holism in Sales
When the bleak sales numbers flash on screen during the team meeting, it screams only one thing.
Bend Realities To Win Impossibilities
To bend reality you gotta be extraordinary, and a visionary.
Enhancing Assortment Planning and Distribution Optimization
This technology enables sales leaders to optimize retail execution, ensure store compliance, and improve in-store sales and marketing ROI on a large scale.
Only Selling a Brand, not Building it?
Cows were the first to be branded. Shepherds used to stamp a symbol on their cows to identify them.
Power Up The Business Neurons
There are 86 billion of them living inside you, with the sole purpose of making you live to the fullest.
Finding The Gut Fuel
The decision of when to accelerate and when to brake, determines how the ride goes ahead.
Why Capacities eat Capabilities for breakfast
There are two things in life, the more of which you do, you can just keep doing more. It’s sleeping and eating.
Boosting Performance with Effective Strategies
We understand the importance of achieving growth targets and driving success in today's competitive market.
How Does Right Become Right?
Use an intelligent tool like Trade Promotions Management tool to monitor the effectiveness...
Can you Optimize Retail Execution by 3x?
Is Superman the alter ego of Clark Kent, or is Clark Kent the alter ego of Superman?
See the Changing Colors in the Sales Depth
With a Tertiary Sales app, you can capture every sales movement at retail fronts.
Charlie, Chaplin & Tertiary Sales
Monitor the beating pulse of every retail shelf and drive enterprise-wide reporting...
Revolutionize beauty retail by capturing tertiary sales
A Tertiary Sales App can provide the insights and tools needed to streamline sales performance...
What makes the Manager move?
Is it done? What’s the progress on that? How did that one go?
Streamline Team Operations
In the fast-moving consumer goods (FMCG) retail industry, automation has become a key tool for improving efficiency and profitability.
The Colours of Intelligence
There are actually so many colours that even if each human being on Earth was of a unique colour, there will still be too many ...
Toothpicks of B2B Sales Transformation
If your everyday business glitches were like detritus, do you have toothpicks (tools) to make them gone?
Can Leaving Always Mean Living?
In life, yes! Leaving more - may it be cities, bad habits or toxic relationships, lets more live more. But in business, what does leaving ...
You can, like Batman.
The mask, the cape, the super-cool cars and the Batcave, can probably not happen. But like the prince of Gotham, you too can have real-time ...
From Planning Your Diet To Planning Your Retail
The one question every human thinks every day is what am I gonna eat today and answers differ based on cost, our surroundings, diet, availability, ...
Data and the Distribution Maze
You, your team and even the boss - everybody wants data. Yet nobody knows the best way to get it. So the search continues.
From Burning CDs to Burning the Revenue
Stocking our memories or games like Road Rash or Mario, or even creating that perfect music playlist with those timeless classics. CDs truly used to ...
Eliminate The Shelf Snooze
Hitting yourself in the face might work better than hitting that snooze button. Seriously.
How Loss Aversion Causes Sales Disruption
Why did Charlie get to inherit the chocolate factory? How was Noah able to save the world on an ark?
How to grow instore sales 10X with Smart Merchandising
Consumers always want the right products at the right time to make the right and convenient buying choices. “What is seen, is sold”. Consumers buy ...
Building availability for viability
What’s the most constant part of your every day? It’s probably scrolling your smartphone. You might even forget to drink water for hours, but tapping ...
From 🌍 Earth’s core to the shelves at stores.
Around 2900 km below the ground we breathe on, the Earth is changing. Recent research predicts that the planet’s inner core that’s surrounded by a ...
Focus needs foundation, trade needs tracks.
When racehorses run the mile, the one fundamental principle they follow is absolute focus. But what’s the foundation of this focus? Is it the horse ...
Leverage inefficiencies to boost sales productivity
In every movie, no matter how powerful the villain is, the protagonist always wins the show by leveraging some situational inefficiencies. From The Sound of ...
Caring right, can get the Carry optimized
That chair in your house that’s existing to be your cloth hanger, could be more. It could’ve become what it was meant to be. A ...
A year of building together – Rewinding 2022
If everyone is moving forward together, then success takes care of itself. - Henry Ford
A resolution for a revolution
What’s your impact as a leader? Business growth? Team performance? New policies? Well, it runs deeper than that. A leader sets the foundation for how ...
Deploy the Hot Stove Rule in Sales
Well, no. This is not a LinkedIn motivational post from the kitchen. The Hot Stove Rule is a management principle that talks about how employees ...
Give sales a Patronus touch
No, we aren’t talking about selling in the Wizarding World. (Although, how cool will it be if market visits could start from platform 9 ¾ ...
Sell more soundly with traffic lights
Traffic lights, which were introduced by the British, are more in use than the English language.
A Superpower For The Prime Homemakers
Where’s this? Where’s that? Mothers or wives are bombarded daily with such questions. Because they know it all. They make our homes.
Personalize the tech in your distribution
The voice recorder on our phones is possibly the least used feature by most of us. But did you know for a salesman who’s talking ...
Meta did it. Why can’t you?
Eight billion people in the world today, and two billion are already on WhatsApp. A tool that was started for conversations, is becoming the hub ...
Reach your retailers with B2B WhatsApp Engage
Of all the things we need to do daily at work, closing to-do lists have become a constant. May it be a mail or a ...
Pick Up The Fallen Popcorn For Retailers
Bizom B2B WhatsApp Engage takes every business information right into your retailer’s WhatsApp chat box.
When Now Is Not The Right Time
Bizom’s Sales & Operational Planning (S&OP) tool makes this possible and ensures your team doesn’t just do things, but they do it right.
Unknown > Unable
Our midnight food cravings always bring up the same question - “Will I be ok if I ate at this hour?” But has that ever ...
Eleftheria i thanatos
We talk a lot about how India got its Independence. But have you wondered how India lost independence in the first place?
Take a cue from people who drive you
Step into the life of a driver who works for multiple companies like Uber. We all know how they simultaneously juggle bookings across different platforms ...
Experience eCommerce’s Network Capital
This simple hack lets owners gain a higher rating without even making any food! And when the deliveryman comes to take the order, he picks ...
Why Throwing Rocks Isn’t Getting You Water
Let’s start with the story we’ve all probably heard before. A thirsty crow smartly got water from the bottom of a pitcher by filling it ...
How Local Shops Win At Indian Retail
We mostly don’t even know the name of the shops or shopkeepers in our locality. But have you noticed that these shops probably have the ...
The Price You Pay For Emptiness
If an empty mind is a devil’s workshop, an empty business could be your failure’s hideout.
Digital India’s New Retail Revolution
How many eCommerce stores have you visited in your life? 90? 900? India has over 19000 eCommerce stores.
Beetroot Chips & The Biggest Market Bridge
Some things just exist to make us realize how far we’ve come. Beetroot chips are probably one like that.
Hack Your Report Card!
Some of our classmates always knew exactly how much they would get after a maths exam. The ones who would write their answers on the ...
Why Your Friend’s Parents Matter
Let’s be honest. We never really knew their names, but they dominated our happiness.
The Elixir To Execution Excellence
Retail is a team sport. The ideas and performance of each participant matter.
Change To Win
The secret sauce to higher Route-to-Market (RTM) performance isn’t doing more things that increase your efforts.
Re-thinking Retail For The Metail Economy
Who holds the reins of a business?
Rupturing Reliability Or Driving Desire?
It’s becoming a double-edged sword for retail: omnipresence.
Save Your Products From Turning Into A Jolochip
Save Your Products From Turning Into A Jolochip July 7, 2022 | 01 min read Share: The air in a Lay’s packet is seeing high competition ...
The Etail Reality: A penny earned or a pound lost?
The post-purchase reaction phase has undergone a severe change since eCommerce began.
How A Sellotape Is Taking Billions To The Drain
Ten years ago, feeling hungry at an odd hour only led to midnight cooking and crazy hunger pangs.
The Intelligence That’s Steering Retail Ahead
Like water, distribution flows downstream with the aim to reach every part of the earth where there is need.
The “Sensemaking” Enabled Sales Approach
While an empty mind is the devil’s workshop, a clogged mind is often Aergia’s (God of Laziness) adobe.
Accelerating The Sales Wagon With Granular Segmentation – The Omnichannel Advantage
How deep do you dive to get your consumer?
Reduce Digital Pollution In Retail With Omni-IN Tech
How many browsers are open on your computer right now? Multiple.
Managing Omnichannel Retail From Your Phone
Managing Omnichannel Retail From Your Phone May 19, 2022 | 01 min read Share: You probably know IPL cricket scores better than your product sales numbers ...
Are Your Products Rolling Like A Football?
In a 90 minute game, the two things that determine the win are how well your team is built and how well they sync.
“Effective Operations Aren’t Strategies” | Bizom CPG Leadership Meet – Mumbai
Anybody who works in retail has surely heard the word “Omnichannel” popping up now and then. “Omnichannel Retail”, “Omnichannel Technologies”, “Trends” and what not.
Being At The Window Of Opportunities: Fast & Flexi Retail
How fast can someone spend 10,000 bucks? Probably a few minutes, or a few hours, or days. Or they can do all three. And all ...
From Boomers To Zoomers: Binding Product RTMs
The 90s kids who were buying chocolates from the nearby shops, are now ordering chocolates online.
Can Expansion Become Retail’s Elixir For Stability?
Every minute we breathe, 266 new consumers are coming into this world. That’s nearly 16 thousand new humans in a day and approximately 140 million ...
The Frustration The Online Consumer Faces Today
What pushes the average consumer to order groceries online?
The Cornerstone For Building Sustainable FMCD Products
What determines the quality of the quality that products provide?
How NOT TO Make E-Invoicing A Headache For Retail
Congratulations! If your company’s yearly turnover has clocked more than 20 crores since 2017-18, you’ve now officially made it to the club of e-invoicing. ...
Tom & Jerry Were Never The Same
One of the first things that come to mind about Tom and Jerry, is probably cheese. That tiny bite of cheese that Jerry was always ...
How to Find the Right Store for Each Product Type
Like every home, every store’s inventory is also different. And these inventories feed the homes of millions of consumers.
Are We the Blind Who Are Leading the Blind?
Information tends to be both liberating and chaotic. A single piece of information can get tangled and reshaped by the time it reaches the final ...
From India to Africa, here’s what FMCG needs to fix!
Consumers aren’t the only ones moving the sales engine, but are merely a part of the downstream trade mix. From distributors to retailers, when a ...
Make March Merry With FMCG Marketing Optimization Tool
Light travels faster than sound, which is why data travels faster than words. Insightful data can reach the eyes of the right decision-maker DAYS before ...
Surviving The Share Of Stomach
The sensational “badam badam” song that’s sprawling the social web and the subconscious of the millions who are humming it, coincidentally reveals the underlying reality ...
Tapping Into India’s Blueprint For 100 Years Of Retail
Since last Tuesday, when the news hit the streets, most people have been saying the same thing - How Budget 2022 will impact Indian retail. ...
Supply Chain Hack From Kitchen Racks
How many utensils do you have at home? And how many among them do you use?
Where Are FMCG Consumers Going?
Have you stepped out of your home recently? Where have you been? Is it the supermarket or the super-near retail store?
Connecting The Totem Pole Of FMCG Supply Chain
Have you ever jumped over an edge for a good view? If you have, you’d know that it’s not about ensuring that you cross over. ...
The Best Bet To Tackle The 2022 GST Rules & Empower AfCFTA
The new year is here, but India’s fashion streets are yet to be decked up with the best trends. The reason? Not Covid, but GST.
What Does Ambition Mean To You?
It’s most probably not the same as it meant ten years ago to you. And when you think about it, the meaning of ambition changes ...
Can Retailers Directly Go Digital With FMCG Brands?
“FMCG brands have been naughty, causing price disparity”, so says the distributor Santas. Fighting the struggle to keep pace with the pandemic, a large number ...
Can CPG Brands Drive Higher ROI On Trade Promotions?
Where does all the marketing bucks go? Probably on reaching and informing all prospective buyers of lucrative products & offers. But does that always do ...
Retail Hack For Mastering The FMCG Promotion Mix
At the nexus of every successful product promotion lies many promotional strategies, devised to shower heaps of revenue and masses of consumers for retail brands.
How FMCG Brands Can Save Their Partners’ Time
What’s the one thing most businesses struggle to master? It’s not finding customers, making money or handling people. It’s managing time.
Claiming Control Over Claims To Build Relationships
In a home, it’s not about the money you make. But rather about how you manage money to take care of others living with you. ...
Building An Intelligent Claims Management System
To make money in business, you gotta put in money every step of the way. Whether it's production, manpower or sales and marketing, all require ...
Employee Claims Management In The “New Normal”
Claims Management, which primarily tracks the expenses made by on-field employees, is now becoming an essential part of employee management in 2021. Here’s why.
Don’t Make Retailers Wait In This WhatsApp Age
FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time ...
Removing Retail Leakage
If you head out to buy a bag of chips in an Indian city, there’s a high chance you’ll come across at least 5 brands ...
Hit “Play” for Purpose: Oiling the Sales Engine
How long does a sales rep last in the field? Industry statistics say it’s roughly 18 months. Feet on street is not the most fun ...
Gamify Retail Distribution for Greater Results
Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right ...
Empower Your Salesmen To Sell More Product Lines, Every Single Time!
Sitting in a 4X4 room with hundreds of products, created with multiple variations like size, flavour, a retailer stills know exactly what to give when ...
Smart Shopping for FMCG Retailers
Living in this 24-hour world, we are all spoilt with over 20-25 options for each and every product. May it be toothpaste we use ...
Making FMCG Encash The Festive Feast
30 days of September, and all the way till December, India is officially feeling the festive fever. Commercial places like malls, pubs, bars and restaurants ...
5 Ways FMCG Benefits by Using Intelligent Auto Replenishment System (ARS) for Distributors
5 Ways FMCG Benefits by Using Intelligent Auto Replenishment System (ARS) for Distributors September 9, 2021 | 01 min read Share: A global confectionery manufacturer achieved ...
How WhatsApp Can Build a Stronger Supply Chain
When 2021 began, a survey asked shoppers if they still wanted to shop at regular stores after experiencing the ease and convenience of doorstep delivery ...
Buy Now Pay Later for SME Buyers is a ‘Must Have’ for FMCG today
Buy Now Pay Later for SME Buyers is a ‘Must Have’ for FMCG today August 23, 2021 | 01 min read Share: FMCG in India is ...
Enabling “Pay Later” for FMCG Sellers
Enabling “Pay Later” for FMCG Sellers August 19, 2021 | 01 min read Share: The “Pay-Later” market in India is booming with millennials and Gen Zers ...
Leveraging Conversational Commerce for FMCG
Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed ...
Now FMCG Sells on Whatsapp
The performance of an FMCG product rests on its reach in the market. The best chocolates, chips and cold drinks that we savour are not ...
Why do All Supermarkets Look Alike?
The Sun is there. Night and day, all the same. Sometimes hidden behind the clouds or shadowed by the pouring rain. But always there, going ...
Whisky’s lesson for FMCG companies
Hi, I'm Whisky. For arranging my birthday party (which I hosted at the last minute), I visited some wine shops nearby. As we all know, ...
Answering the Unasked, Awkward Questions of Every Sales Manager
Profitability is questioned and measured at every bend in the business. The sales of the day, the best and worst-performing regions, the market that’s ready ...
The effect of ILWOO’s coffee date & what Netflix can teach FMCG
Ilwoo is a guy you might never have heard of. But Ilwoo did something that made the world go gaga last year. Jung Il-woo, is ...
This Tech can Solve Your Toughest People Management Issues
The initial investment to create a business is made up of people, capital, and maybe land or technology. But over the years, almost everything depreciates. ...
Help Becky find the Biscuits!
Becky hasn’t been able to find her favourite biscuits since the COVID-19 pandemic. She looked for them in several stores futilely. Sounds familiar?
When should FMCG Brands choose Vitamin D?
Digital Transformation is key to getting Data insights for deeper Retail Penetration. The digital divide in retail is widening now more than ever. The downpour ...
Restoring Retail – A Smart Way to Increase Retail Sales as Markets Open
As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. ...
Advantage CPG Biz: Tap the Liquid Gold of Supply Chain Financing
Rural markets are leading the growth of retail in most developing nations. However, in the second wave of COVID-19, the future seems wary as the ...
Will Gen Zers Single-Handedly Grow the Last-Mile Delivery Market by $6 Billion?
A couple of weeks ago, I placed an order on Big Basket. Instead of giving me the delivery time options, it gave me a token ...
Control Your Markets Masterfully with the Right Retail Analytics
Control Your Markets Masterfully with the Right Retail Analytics May 27, 2021 | 01 min read Share: They say a lot of changes in a decade. ...
3 Capabilities That Are Making Middle East Retailers Massively Successful!
3 Capabilities That Are Making Middle East Retailers Massively Successful! May 20, 2021 | 01 min read Share: Why are we not surprised? Retailers are rethinking ...
Top 5 Unbeatable CPG Categories of Ramadan & Making Digital Transformation Easy
Top 5 Unbeatable CPG Categories of Ramadan & Making Digital Transformation Easy May 12, 2021 | 01 min read Share: Eid Saeed, my dear friends. On ...
COVID-19 Resource: Find Open & Stocked Pharmacies
COVID-19 Resource: Find Open & Stocked Pharmacies May 6, 2021 | 01 min read Share: It’s becoming increasingly difficult to find medication or pharmacies that are ...
The Higher Call of Caring for Our People
The Higher Call of Caring for Our People April 29, 2021 | 01 min read Share: A CEO’s job never ends. It gets harder in times ...
Can Your Channel Partners Grow Sales with Unsecured Loans?
Can Your Channel Partners Grow Sales with Unsecured Loans? April 22, 2021 | 01 min read Share: What blood is to a human body, money is ...
It’s Not a Lockdown if We Don’t Call it One
Bizom's data shows no fall in the performance of CPG categories. If it does, how can your business cope?
Accelerate Your Rural Market Expansion in Emerging Economies
Technology enables brands to execute remote retail execution with various tools and, most importantly, by providing access to data and intelligence. CPG brands use mobility ...
4 Trends That Will Shape CPG in 2022
The one challenge that’s worrying CPG brands the most is their outlet coverage. The pandemic has dented their outlet universes, and they are unsure of ...
Is Your Business eRTM Ready?
Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future ...
Fire Up Your Sales With These Summer Trends
Fire Up Your Sales With These Summer Trends March 17, 2021 | 01 min read Share: January is the beginning of the last quarter of the ...
Double Your FMCG Brand Sales in ONE Year With This Roadmap
Double Your FMCG Brand Sales in ONE Year With This Roadmap March 12, 2021 | 01 min read Share: A marketplace has become a holy grail for most ...
Top 10 CPG Market & Tech Insights Stories of February 2021
Top 10 CPG Market & Tech Insights Stories of February 2021 March 6, 2021 | 01 min read Share: In February 2021, our audience of CPG ...
When CPG Categories & Kiranas Moved Faster Than Ever
When CPG Categories & Kiranas Moved Faster Than Ever February 26, 2021 | 01 min read Share: 2021 had a bittersweet start. Thankfully, in the CPG ...
RTM Lessons from India’s Insurgent Brands
RTM Lessons from India’s Insurgent Brands February 19, 2021 | 01 min read Share: Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten ...
Top 10 CPG Market & Tech Insights Stories of January 2021
Top 10 CPG Market & Tech Insights Stories of January 2021 February 13, 2021 | 01 min read Share: 2021 started with new hope. Markets showed ...
4 Steps to Set Up & Grow a B2B eCommerce Channel
4 Steps to Set Up & Grow a B2B eCommerce Channel February 5, 2021 | 01 min read Share: We are always nosing around the digitalisation ...
6 Steps for a Successful DMS Implementation
Can you deploy your DMS in less than 8 weeks? You can. Here are the milestones and best practices to do it successfully.
Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands
Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands January 18, 2021 | 01 min read Share: The brouhaha around soaps lately has me wondering if the pH ...
Infographic: The Impact of Automating Your Route-to-Market
Infographic: The Impact of Automating Your Route-to-Market January 11, 2021 | 01 min read Share: Happy New Year! We’d like to maintain it is a happy start. There ...
10 CPG Market & Tech Insights Stories of 2020 to Not Miss
10 CPG Market & Tech Insights Stories of 2020 to Not Miss December 21, 2020 | 01 min read Share: What a year it has been! ...
CPG Categories Defy Expectations in Road to Recovery & CPG India Report
CPG Categories Defy Expectations in Road to Recovery & CPG India Report December 9, 2020 | 01 min read Share: Q3 2020 brought more relief and ...
Top 5 RTM Strategies of 2020
Top 5 RTM Strategies of 2020 December 2, 2020 | 01 min read Share: We are in the last month of 2020 and is that a ...
8 Category Trends to Drive Away the Economic Blues
8 Category Trends to Drive Away the Economic Blues November 25, 2020 | 01 min read Share: The festive season gave us a much-needed sales boost. ...
How is your distribution impacted by new shopping behaviours?
How is your distribution impacted by new shopping behaviours? November 18, 2020 | 01 min read Share: Shopping behaviours across the world have changed. What does ...
5 Reasons to Make B2B eCommerce Your Primary Channel
5 Reasons to Make B2B eCommerce Your Primary Channel November 5, 2020 | 01 min read Share: US Presidents will come and go. India will always ...
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving October 29, 2020 | 01 min read Share: Bizom India Kirana Report – ...
Is IPL bigger than Diwali for FMCG?
Is IPL bigger than Diwali for FMCG? October 22, 2020 | 01 min read Share: Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy ...
Demand & Transacting Outlets Hit 8-month High of 95%
Demand & Transacting Outlets Hit 8-month High of 95% October 15, 2020 | 01 min read Share: Revival is the name of the game, and we ...
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation October 1, 2020 | 01 min read Share: In the age of selfies, you’d think ...
5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown
5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them September 17, 2020 | 01 min read Share: With shrinking wallets, there’s no ...
Sales gamification lessons from Dhoni during IPL
Sales gamification lessons from Dhoni during IPL September 10, 2020 | 01 min read Share: Phew! 2020 – How could 7.8 Billion people not see you ...
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts September 3, 2020 | 01 min read Share: IPL 2020 is around the corner, ...
How Did Kirana Stores Perform in July 2020?
How Did Kirana Stores Perform in July 2020? August 27, 2020 | 01 min read Share: We always love it when an underdog saves the day. ...
D2C, B2B, eComm: Trends on what’s working for consumer brands
D2C, B2B, eComm: Trends on what’s working for consumer brands August 20, 2020 | 01 min read Share: Apparently, there’s a fine line between genius and ...
Driving Growth Through RTM Digitisation
Driving Growth Through RTM Digitisation August 13, 2020 | 01 min read Share: We have been talking a lot about Route to Market digitisation lately. It is a ...
Ditch Nielsen Reports, Act On Real-Time CPG Insights
Ditch Nielsen Reports, Act On Real-Time CPG Insights August 6, 2020 | 01 min read Share: Kings & Queens In the age of real-time analytics, Nielsen ...
Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability
Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability July 30, 2020 | 01 min read Share: Godzilla of Availability. Really? If that’s your ...
Is it over for consumer brands & China?
Is it over for consumer brands & China? July 23, 2020 | 01 min read Share: We Built This City A lot has been said and ...
Rural Demand Outpaces Urban, HUL & Dabur Concur
Rural Demand Outpaces Urban, HUL & Dabur Concur July 17, 2020 | 01 min read Share: There’s someone who is always telling how 40 is the ...
3 New RTM Strategies & 3 Market Trends That All Sales Leaders Should Know
Distributors & stockists, and retailers are moving from fortnightly or monthly replenishment cycles to weekly cycles. This is driven by a range of factors including ...
Bizom Readers Love to Grow Sales; Here is the Data
Bizom Readers Love to Grow Sales; Here is the Data July 2, 2020 | 01 min read Share: All For Love We love our visitors. Do ...
The Atomic Power of a Pull Supply Chain
The Atomic Power of a Pull Supply Chain June 25, 2020 | 01 min read Share: Hello, Local is Vocal. It took a lockdown to put ...
Sales Leaders Share Strategies to Deal with a Downturn
Sales Leaders Share Strategies to Deal with a Downturn June 18, 2020 | 01 min read Share: Feed the Baby That’s right. Your sales teams need ...
Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose
Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose June 11, 2020 | 01 min read Share: Bella Ciao Ciao Ciao There’s so much happening in ...
7 Best Practices To Get Your Retailer To Order Himself
7 Best Practices To Get Your Retailer To Order Himself June 5, 2020 | 01 min read Share: What did one cyclone tell another cyclone? I ...
How to Increase Outlet Width and Depth on a Budget?
How to Increase Outlet Width and Depth on a Budget? May 28, 2020 | 01 min read Share: That’s a no-brainer. With retail intelligence. Specifically, Bizom’s Eagle ...
5 Steps to Empower Your RTM Sales Organization in the New Normal
5 Steps to Empower Your RTM Sales Organization in the New Normal May 21, 2020 | 01 min read Share: Hello Darkness, my old friend! It’s ...
Local is Already Vocal and Demand is Back
Local is Already Vocal and Demand is Back May 13, 2020 | 01 min read Share: Let’s Get Loud India’s Prime Minister might wax eloquent about ...
Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales?
Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales? May 10, 2020 | 01 min read Share: It’s Chakna Time IF you’re anything like us, then ...
Breaking New Ground, One Distribution Myth at a Time
Breaking New Ground, One Distribution Myth at a Time April 30, 2020 | 01 min read Share: Pie in the Sky? It’s Thursday morning. A bit ...
Tracking COVID-19’s Impact on Demand in India During the Lockdown
Tracking COVID-19’s Impact on Demand in India During the Lockdown April 29, 2020 | 01 min read Share: Coronavirus outbreak has forced governments across the world ...
Climb Out of Your Supply Chain Rock-bottom
Climb Out of Your Supply Chain Rock-bottom April 23, 2020 | 01 min read Share: Press the right buttons! Oh, we are “woke” alright. But the ...
Continuous Distribution Runs on the Bizom Retailer App
Continuous Distribution Runs on the Bizom Retailer App April 6, 2020 | 01 min read Share: Love in the Time of Corona It’s the kind of ...