As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...
The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...
CPG brands recognise these challenges and strive to assist their downstream users with technology that not only provides insights but also guides them on what ...
The retail market serves as a reflection of the social and economic fabric of our nation. With festivals like Eid, brands, distributors and retailers plan ...
Retail 4.0 represents a paradigm shift in the way businesses operate, fueled by advancements in technology such as AI, IoT, and big data analytics. For ...
Like pieces of a puzzle scattered across multiple sales channels, inventory presents both a challenge and an opportunity. Direct-to-consumer (D2C) brands face immense challenges when ...
Bizom Buzz 2024, powered by Mastercard, brought together industry leaders from the FMCG space to talk and ponder over how AI and next-gen technology can ...
Have you ever wondered about the enchanting spectacle of the Northern Lights, painting the night sky with vibrant hues, how is your RTM strategy related ...
Explore the future of Route to Market (RTM) execution with GenAI. Elevate precision, engagement, and scalability in Route to Market execution. Stay ahead with innovation
This technology enables sales leaders to optimize retail execution, ensure store compliance, and improve in-store sales and marketing ROI on a large scale.
Stocking our memories or games like Road Rash or Mario, or even creating that perfect music playlist with those timeless classics. CDs truly used to ...
What’s the most constant part of your every day? It’s probably scrolling your smartphone. You might even forget to drink water for hours, but tapping ...
When racehorses run the mile, the one fundamental principle they follow is absolute focus. But what’s the foundation of this focus? Is it the horse ...
In every movie, no matter how powerful the villain is, the protagonist always wins the show by leveraging some situational inefficiencies. From The Sound of ...
What’s your impact as a leader? Business growth? Team performance? New policies? Well, it runs deeper than that. A leader sets the foundation for how ...
Step into the life of a driver who works for multiple companies like Uber. We all know how they simultaneously juggle bookings across different platforms ...
Managing Omnichannel Retail From Your Phone May 19, 2022 | 01 min read Share: You probably know IPL cricket scores better than your product sales numbers ...
Anybody who works in retail has surely heard the word “Omnichannel” popping up now and then. “Omnichannel Retail”, “Omnichannel Technologies”, “Trends” and what not.
Congratulations! If your company’s yearly turnover has clocked more than 20 crores since 2017-18, you’ve now officially made it to the club of e-invoicing. ...
Light travels faster than sound, which is why data travels faster than words. Insightful data can reach the eyes of the right decision-maker DAYS before ...
The sensational “badam badam” song that’s sprawling the social web and the subconscious of the millions who are humming it, coincidentally reveals the underlying reality ...
“FMCG brands have been naughty, causing price disparity”, so says the distributor Santas. Fighting the struggle to keep pace with the pandemic, a large number ...
Where does all the marketing bucks go? Probably on reaching and informing all prospective buyers of lucrative products & offers. But does that always do ...
At the nexus of every successful product promotion lies many promotional strategies, devised to shower heaps of revenue and masses of consumers for retail brands.
Claims Management, which primarily tracks the expenses made by on-field employees, is now becoming an essential part of employee management in 2021. Here’s why.
FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time ...
Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right ...
Sitting in a 4X4 room with hundreds of products, created with multiple variations like size, flavour, a retailer stills know exactly what to give when ...
30 days of September, and all the way till December, India is officially feeling the festive fever. Commercial places like malls, pubs, bars and restaurants ...
5 Ways FMCG Benefits by Using Intelligent Auto Replenishment System (ARS) for Distributors September 9, 2021 | 01 min read Share: A global confectionery manufacturer achieved ...
When 2021 began, a survey asked shoppers if they still wanted to shop at regular stores after experiencing the ease and convenience of doorstep delivery ...
Enabling “Pay Later” for FMCG Sellers August 19, 2021 | 01 min read Share: The “Pay-Later” market in India is booming with millennials and Gen Zers ...
Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed ...
Profitability is questioned and measured at every bend in the business. The sales of the day, the best and worst-performing regions, the market that’s ready ...
The initial investment to create a business is made up of people, capital, and maybe land or technology. But over the years, almost everything depreciates. ...
Digital Transformation is key to getting Data insights for deeper Retail Penetration. The digital divide in retail is widening now more than ever. The downpour ...
3 Capabilities That Are Making Middle East Retailers Massively Successful! May 20, 2021 | 01 min read Share: Why are we not surprised? Retailers are rethinking ...
COVID-19 Resource: Find Open & Stocked Pharmacies May 6, 2021 | 01 min read Share: It’s becoming increasingly difficult to find medication or pharmacies that are ...
Technology enables brands to execute remote retail execution with various tools and, most importantly, by providing access to data and intelligence. CPG brands use mobility ...
The one challenge that’s worrying CPG brands the most is their outlet coverage. The pandemic has dented their outlet universes, and they are unsure of ...
Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future ...
RTM Lessons from India’s Insurgent Brands February 19, 2021 | 01 min read Share: Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten ...
Sebamed’s Coup & 5 Must-Haves for Mid-Market CPG Brands January 18, 2021 | 01 min read Share: The brouhaha around soaps lately has me wondering if the pH ...
Infographic: The Impact of Automating Your Route-to-Market January 11, 2021 | 01 min read Share: Happy New Year! We’d like to maintain it is a happy start. There ...
How is your distribution impacted by new shopping behaviours? November 18, 2020 | 01 min read Share: Shopping behaviours across the world have changed. What does ...
India Kirana Report-Sep 2020 & Top CPG Market Research Stories Everyone is Loving October 29, 2020 | 01 min read Share: Bizom India Kirana Report – ...
Is IPL bigger than Diwali for FMCG? October 22, 2020 | 01 min read Share: Mangoes in summer. Beverages during IPL. Mithai at Diwali. Ghee and dairy ...
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation October 1, 2020 | 01 min read Share: In the age of selfies, you’d think ...
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them September 17, 2020 | 01 min read Share: With shrinking wallets, there’s no ...
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts September 3, 2020 | 01 min read Share: IPL 2020 is around the corner, ...
D2C, B2B, eComm: Trends on what’s working for consumer brands August 20, 2020 | 01 min read Share: Apparently, there’s a fine line between genius and ...
Driving Growth Through RTM Digitisation August 13, 2020 | 01 min read Share: We have been talking a lot about Route to Market digitisation lately. It is a ...
Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability July 30, 2020 | 01 min read Share: Godzilla of Availability. Really? If that’s your ...
Distributors & stockists, and retailers are moving from fortnightly or monthly replenishment cycles to weekly cycles. This is driven by a range of factors including ...
Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose June 11, 2020 | 01 min read Share: Bella Ciao Ciao Ciao There’s so much happening in ...
How to Increase Outlet Width and Depth on a Budget? May 28, 2020 | 01 min read Share: That’s a no-brainer. With retail intelligence. Specifically, Bizom’s Eagle ...
Tracking COVID-19’s Impact on Demand in India During the Lockdown April 29, 2020 | 01 min read Share: Coronavirus outbreak has forced governments across the world ...