Building a resilient Route to Consumer (RTC) Model through Digitisation
25th April, 2024
12:00 PM WAT
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Nigeria’s shrinking retail market is testing the resilience of businesses every day. But to keep calm in this chaos and drive prosperous growth, resilience needs to be revolutionary.
From the distribution channels to the retailer’s doorstep, Nigeria’s Route to Market strategies need a new edge to elevate the market opportunities.
Join us for an exclusive webinar with Nigeria’s business experts, to decode the most resilient RTM strategies that have proven market success. Explore the current barriers in traditional RTM approaches and how to reinvent your RTM strategies with a tactical Route to Consumer model.
Key Takeaways
Understand how market leaders are innovating their RTM strategies
Discover how to reduce the Cost to Serve with RTM innovation
Discover AI technology built for the Retail industry
Explore how technology is building RTM resilience in Nigeria
Dive deep into Nigeria’s top consumer trends in 2024
Master the tactics to build a Route to Consumer model
Get ready to elevate your Route to Market resilience!
Speakers
Emeka Okolie is a renowned sales professional with more than 20 years of extensive industry knowledge, particularly in the FMCG and CPG sectors. With a distinguished career spanning various reputable companies including Guinness Nigeria, Diageo, UAC Foods, Emeka has solidified his reputation as one of the foremost leaders in Nigeria’s sales landscape. His specialties encompass a wide range of areas including developing core RTC channels, executing business transformation and growth strategies, fostering team capability, expanding trade route territory channels and demonstrating adept situational leadership skills.
Emeka Okolie
Regional Sales Manager
Olam Agri
A seasoned professional with extensive experience in route-to-market implementation across multiple categories, including pharmaceuticals, fashion, and FMCG, Kasim brings a wealth of knowledge and expertise to packaged goods distribution in Nigeria. With a multicultural background, he possesses deep insights into the Nigerian consumer market and has international exposure into markets like the Philippines and South Africa. Kasim has led organizations like GlaxoSmithKline (GSK), Vlisco Nigeria Limited, Mondelez, and FrieslandCampina WAMCO Nigeria PLC, and has implemented retail value proposition strategies to complement route-to-market (RTM) execution, propelling greater revenue growth and market share gain in competitive markets like Nigeria.
Kasim Olusegun
Seasoned Multi-Category Sales & Customer Marketing Expert
An RTM expert with a decade of experience spanning analytics, RTM technology, and supply chain architecture, Akshat heads growth for consumer goods businesses that work with Bizom across Africa, Middle East and Asia. A transformation specialist with a knack for implementing outcome-focused solutions, Akshat likes to solve intricate business problems by infusing technology.
Akshat Kush
Head of Enterprise Growth
Bizom
With over 20 years of experience in technology-driven transformation spanning Nigeria, Africa, and the UK, Godson has been leading digital transformation and RTM tech enablement for Africa’s leading consumer packaged goods companies through Excite Panacea – a leading supply chain technology and Consulting company. A result-oriented solution architect with a keen focus on building sustainable profits, Godson has played a vital role in helping businesses in West Africa amplify their market growth.
Godson Nkeokelonye
Managing Director
Excite Panacea Limited
Moderator
Mehak Jaggi is an accomplished Product Marketing expert at Bizom. She has a deep understanding of the FMCG business. She has extensive experience in sales and marketing, designs expert product GTM strategies, and handles marketing for key accounts in India at Bizom. Mehak is known for her strategic thinking, collaborative leadership style and ability to build strong relationships with customers and partners.
