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4 Trends That Will Shape CPG in 2022

The one challenge that’s worrying CPG brands the most is their outlet coverage. The pandemic has dented their outlet universes, and they are unsure of the actual reach.

By Mehak Jaggi, 3 years1 April 2021 ago

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Is Your Business eRTM Ready?

Last year, the business landscape evolved, and so did the execution models. It became evident that D2C powered by B2B eCommerce Marketplace is the future of CPG in emerging markets.

By Mehak Jaggi, 3 years25 March 2021 ago

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Fire Up Your Sales With These Summer Trends

Fire Up Your Sales With These Summer Trends March 17, 2021 | 01 min read Share: January is the beginning of the last quarter of the financial year for many CPG companies in India. It is also the last chance to bridge target gaps. It’s the quarter that determines promotions, sales incentives Read more…

By Mehak Jaggi, 3 years17 March 2021 ago

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Double Your FMCG Brand Sales in ONE Year With This Roadmap

Double Your FMCG Brand Sales in ONE Year With This Roadmap March 12, 2021 | 01 min read Share: A marketplace has become a holy grail for most CPG brands. It promises to cure all brand sales ailments and bestow immortality to brands. No, we aren’t kidding. Today, consumers are fundamentally driving what Read more…

By Krishna Kothari, 3 years12 March 2021 ago

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Top 10 CPG Market & Tech Insights Stories of February 2021

Top 10 CPG Market & Tech Insights Stories of February 2021 March 6, 2021 | 01 min read Share: In February 2021, our audience of CPG leaders, experts and executives couldn’t get enough of our stories on supply chain automation. Some of them had just begun their digitisation journey. They had read and Read more…

By Mehak Jaggi, 3 years6 March 2021 ago

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When CPG Categories & Kiranas Moved Faster Than Ever

When CPG Categories & Kiranas Moved Faster Than Ever February 26, 2021 | 01 min read Share: 2021 had a bittersweet start. Thankfully, in the CPG world, it began with hope and a lot of momentum according to our monthly Kirana report. In the last quarter of 2020, consumer goods moved faster Read more…

By Mehak Jaggi, 3 years26 February 2021 ago

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RTM Lessons from India’s Insurgent Brands

RTM Lessons from India’s Insurgent Brands February 19, 2021 | 01 min read Share: Brands such as Unibic, Epigamia, 4700 BC, PeeSafe, Ustraa, Soufull, and Wingreens did not exist ten years back, yet have managed to take on large consumer brands and change the competitive landscape. These brands have even outpaced their category growth rates. Read more…

By Mehak Jaggi, 3 years19 February 2021 ago

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Top 10 CPG Market & Tech Insights Stories of January 2021

Top 10 CPG Market & Tech Insights Stories of January 2021 February 13, 2021 | 01 min read Share: 2021 started with new hope. Markets showed their enthusiasm for the new COVID-19 vaccines and the new leadership in the US. It seemed as if world trade would recover after the long, Read more…

By Mehak Jaggi, 4 years13 February 2021 ago

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4 Steps to Set Up & Grow a B2B eCommerce Channel

4 Steps to Set Up & Grow a B2B eCommerce Channel February 5, 2021 | 01 min read Share: We are always nosing around the digitalisation approaches of CPG’s big baddies and looking for growth trends. The latest report from Economic Times on Unilever’s growth focus gives a bang for our buck (Coz Read more…

By Mehak Jaggi, 4 years5 February 2021 ago

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6 Steps for a Successful DMS Implementation

Can you deploy your DMS in less than 8 weeks? You can. Here are the milestones and best practices to do it successfully.

By harshitboramobisycom, 4 years30 January 2021 ago

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