Demand & Transacting Outlets Hit 8-month High of 95% October 15, 2020 | 01 min read Share: Revival is the name of the game, and we couldn’t be more excited for our FMCG customers. Demand led by rural has increased, and an uptick in in-house consumption is bringing cheer to brands. Read more…
Chocolates vs. Lipstick Index & Building an IPL-like Data Analytics Organisation October 1, 2020 | 01 min read Share: In the age of selfies, you’d think cosmetic sales are recession-proof. They were during the recessions of the Dot Com bubble burst, 9/11 and the 2008 banking crisis. In the early 2000s Read more…
5 Wicked Facts About FMCG Categories That Bucked The Trend During Lockdown
3 Predictions About Consumer Spend That Are Rubbish & How To Counter Them September 17, 2020 | 01 min read Share: With shrinking wallets, there’s no doubt that the spending capacity of the average person has reduced. Millions of jobs were lost, and a vaccine to end the Coronavirus remains elusive. Read more…
Sales gamification lessons from Dhoni during IPL September 10, 2020 | 01 min read Share: Phew! 2020 – How could 7.8 Billion people not see you coming? If there’s one thing that most of us have been looking forward to in 2020, it’s the IPL. Premier League cricket has always engaged Read more…
6 IPL route-to-market strategies that can accelerate your sales and marketing efforts September 3, 2020 | 01 min read Share: IPL 2020 is around the corner, and not even Coronavirus and Suresh Raina can dampen our enthusiasm. However, we strongly support and recommend social distancing even when cheering madly for your Read more…
How Did Kirana Stores Perform in July 2020? August 27, 2020 | 01 min read Share: We always love it when an underdog saves the day. It’s a story that we like to listen to and tell. It’s the same with the kirana stores. They stayed open and served their customers Read more…
D2C, B2B, eComm: Trends on what’s working for consumer brands August 20, 2020 | 01 min read Share: Apparently, there’s a fine line between genius and insanity. Makes us wonder if there’s a Russell Crowe’s John Nash in every brand and sales manager. In that, the obsessive seeing of numbers everywhere. Read more…
Driving Growth Through RTM Digitisation August 13, 2020 | 01 min read Share: We have been talking a lot about Route to Market digitisation lately. It is a burning issue for CPG brands. We are observing it in the strategic decisions of our customers who have ramped up the digital transformation of their Read more…
Ditch Nielsen Reports, Act On Real-Time CPG Insights August 6, 2020 | 01 min read Share: Kings & Queens In the age of real-time analytics, Nielsen and its ilk are dinosaurs. They once ruled the world with their reports. But have lost relevance with outdated research methodologies and no access to real-time data. Read more…
