Data Helps 2 Brands Beat the Lockdown with Continuous Product Availability July 30, 2020 | 01 min read Share: Godzilla of Availability. Really? If that’s your question then clearly you are not up to date on monster movies. Godzilla is Earth’s saviour now. Just like consumer brands. For their power play Read more…
Is it over for consumer brands & China? July 23, 2020 | 01 min read Share: We Built This City A lot has been said and written about the Chinese ban. So let’s put the “ban” in perspective. Over 14% of India’s total imports for FY 2020 (till Feb. 2020) came Read more…
Rural Demand Outpaces Urban, HUL & Dabur Concur July 17, 2020 | 01 min read Share: There’s someone who is always telling how 40 is the new 20. That someone is almost always an extroverted 60-year-old or a patronising 30-year-old. Both are delusional. 40 is 40 with its warts and all. Read more…
Distributors & stockists, and retailers are moving from fortnightly or monthly replenishment cycles to weekly cycles. This is driven by a range of factors including stock availability and ability to give credit in the market among others.
Bizom Readers Love to Grow Sales; Here is the Data July 2, 2020 | 01 min read Share: All For Love We love our visitors. Do you know anybody who says they don’t? Still, you can’t hustle the hustlers. At least, not our visitors. Our visitors are also constant learners. They seem Read more…
The Atomic Power of a Pull Supply Chain June 25, 2020 | 01 min read Share: Hello, Local is Vocal. It took a lockdown to put the spotlight on local brands like BL Agro (Bail Kolhu oil), Unibic, Fena, Capital Foods, and others. These brands used their nimble supply chains to Read more…
Sales Leaders Share Strategies to Deal with a Downturn June 18, 2020 | 01 min read Share: Feed the Baby That’s right. Your sales teams need all the nourishment that they can get now and you can give it to them. Make their jobs easier. Automate some of their banal tasks. Read more…
Multi-Touch Distribution to Scale Sales & Unilever’s Digital Purpose June 11, 2020 | 01 min read Share: Bella Ciao Ciao Ciao There’s so much happening in the world today that we can’t help but get a bit emotional. Bella Ciao, a classic Italian protest song that also makes Money Heist characters dance, seems Read more…
7 Best Practices To Get Your Retailer To Order Himself June 5, 2020 | 01 min read Share: What did one cyclone tell another cyclone? I have my eye on you. Don’t blame us for starting with a joke. We needed that pick-me-up after the dreary news that we have been Read more…
How to Increase Outlet Width and Depth on a Budget? May 28, 2020 | 01 min read Share: That’s a no-brainer. With retail intelligence. Specifically, Bizom’s Eagle Eye retail intelligence. The reality of our times is that business targets have become tougher. We are asked to do more with less. Besides, there are Read more…
