5 Steps to Empower Your RTM Sales Organization in the New Normal May 21, 2020 | 01 min read Share: Hello Darkness, my old friend! It’s layoff season again. Except that this time around, you’re doing the laying off. Our commiserations. These are indeed tough times. At Bizom, we deal with Read more…
Local is Already Vocal and Demand is Back May 13, 2020 | 01 min read Share: Let’s Get Loud India’s Prime Minister might wax eloquent about making local brands more vocal, but our local brands are already killing it in the market. In fact, in the first two weeks of the Read more…
Will Chakna Ride the Coattails of AlcoBev’s Stupendous Sales? May 10, 2020 | 01 min read Share: It’s Chakna Time IF you’re anything like us, then you would have lapped up the news and memes about alcohol consumption in the last two days. The best meme hands-down has to be about Read more…
Breaking New Ground, One Distribution Myth at a Time April 30, 2020 | 01 min read Share: Pie in the Sky? It’s Thursday morning. A bit early for celebrations. Especially for the kind we are proposing. Are you game? Here’s what you need: A list of things that you thought you Read more…
Tracking COVID-19’s Impact on Demand in India During the Lockdown April 29, 2020 | 01 min read Share: Coronavirus outbreak has forced governments across the world for a lockdown to contain the spread of the virus. In India, at first, the Prime Minister tried to gauge the mood of its people Read more…
Climb Out of Your Supply Chain Rock-bottom April 23, 2020 | 01 min read Share: Press the right buttons! Oh, we are “woke” alright. But the only “broke” we like right now are broke jokes like this one:What happened when the Frog’s car broke down?It got toad. How can we joke Read more…
Continuous Distribution Runs on the Bizom Retailer App April 6, 2020 | 01 min read Share: Love in the Time of Corona It’s the kind of love that says: kuch karo na! Alright, don’t get your knickers in a twist. We know about the gravity of our situation. We know how hard COVID-19 Read more…
Over the past few years, it’s been gratifying to see the consumer trend move away from sugary cola drinks to healthy fruit drink brands like ours.
FMCG brands need to work from home: In the wake of COVID19 March 30, 2020 | 01 min read Share: So, out of hand sanitizer or groceries at home? Planning to stock on some snacks while you practice social distancing? Easy. You’ll go online and order from Amazon or some other Read more…
Bizom Advisory to Brands in the Times of COVID-19 March 26, 2020 | 01 min read Share: Straight talking Are these unprecedented times? Yes, they are. Are our supply chains facing what can only be a war-time strain? Yes, they are. Is our field force down to a quarter? Yes, they Read more…
