Introduction

India being the house of multiple religions, cultures and demographic diversity, is a tricky place to crack the distribution channels in. For an CPG brand to grow exponentially, it is important to know when to expand into new markets and to keep in my mind what will drive the expansion in different parts of the country.

This report delves with key factors that can influence how you choose the region to expand in first and how to keep up with the competition to strengthen your presence in a new market.

With the rise of e-Commerce and quick commerce, is going online the first phase of growth for an upcoming brand or will the old school brick and mortar be your moat.

Download this report to find out how your product can juggle multiple sales channels and rise above the rest, making sure your consumers find their favourites whenever they need them.