Building Retail Resilience in Nigeria-BG

Building Retail Resilience in Nigeria

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Introduction

As Nigeria navigates the economic landscape of 2024, the nation faces a complex interplay of challenges and opportunities. Despite being one of the largest economies in Africa with a population exceeding 230 million, Nigeria grapples with food insecurity, escalating living costs, and macroeconomic uncertainties. The aftermath of policy reforms, currency depreciation, and political tensions in 2023 continues to reverberate across sectors, posing hurdles to sustainable growth.

In 2023, Nigeria experienced a modest economic expansion of 2.74%, marking a consecutive year of growth deceleration.

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