Menu
Introduction
Ramadan is a precious time for FMCG sales in many parts of the world, with more than 1.9 billion Muslims celebrating this festival globally.
The ninth lunar month in the Islamic calendar not just marks the start of Ramadan, but also a worldwide business opportunity for consumer goods brands to enter the basket of 1.9 billion
consumers celebrating a month-long festival, leading to Eid al-Fitr.
But how today’s consumers are celebrating Ramadan has evolved with time. The evolving shopping habits make it vital to get sales insights and intelligence to grow FMCG sales during Ramadan.
Read the top 9 Ramadan Sales Strategies that guarantee FMCG sales growth during Ramadan. Learn the traditional trends in lowering consumption of certain categories, and how to refine assortments and pack sizes to match the market during the month of Ramadan. Discover which Route to Market strategies increase Ramadan sales and how to build a healthier sales ecosystem during the holy month of Ramadan.
Read more reports
The Kingdom Of Opportunities
Saudi Arabia's market dynamics, channeled by the winds of innovation and future readiness. Concealed by 90% desert, the Kingdom is at the frontier of change ...
Building Retail Resilience in Nigeria
Despite being one of the largest economies in Africa with a population exceeding 230 million, Nigeria grapples with food insecurity, escalating living costs, and macroeconomic ...
Future of route-to-market in Indonesia
Future of route-to-market in Indonesia: The Playbook Download Report Introduction Indonesia, a sprawling archipelago comprising over 17,000 islands, stands as the world’s largest island country. ...
