If you head out to buy a bag of chips in an Indian city, there’s a high chance you’ll come across at least 5 brands in a 5 minutes radius, all selling the same or alike versions of the packet of chips you desire.
Still, even with options galore, most consumers know exactly what they want, especially in matters of food. And if they don’t find it around, many are willing to travel the distance to find it where available.
How long does a sales rep last in the field? Industry statistics say it’s roughly 18 months.
Feet on street is not the most fun street.
Tasked with a list of activities, sales folks follow the law of averages, and go on meeting clients and prospects in order to meet their targets.
Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right time, needs immense perseverance and dedication.
Which is somewhat similar to what FMCG sales folks are doing every day. Waking up and travelling the globe, to bring in the business for FMCG companies and take their products to the customers, helping them live better lives.
Sitting in a 4X4 room with hundreds of products, created with multiple variations like size, flavour, a retailer stills know exactly what to give when we ask for it. May it be the new product in a particular packaging that caught our eye yet we can’t remember, or a product we are in search of with no idea how it looks like.
Living in this 24-hour world, we are all spoilt with over 20-25 options for each and every product. May it be toothpaste we use or the ginger-garlic sachets we buy to cook.
And although too many options end up taking too much time to choose, each product is finding its audience and growing its market.
Yet somewhere, every product is failing to bloom in some territory on the globe.
30 days of September, and all the way till December, India is officially feeling the festive fever.
Commercial places like malls, pubs, bars and restaurants have opened up in full capacity, all set to cater to the millions of Indian consumers who have been stuck up at home for more than a year.
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