Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed RTM strategy. Even for a ₹1 toffee a kid wants to buy, there are at least five brands pitching for the spot at any local kirana shop in India.
The performance of an FMCG product rests on its reach in the market. The best chocolates, chips and cold drinks that we savour are not just old favourites because they are the best, but because they are always there. There when the consumer is just wandering through the aisles. There when the consumer is looking for options. There when the consumer is making the purchase decision.
The Sun is there. Night and day, all the same. Sometimes hidden behind the clouds or shadowed by the pouring rain. But always there, going from East to West. All we gotta do is look up to the light.
Hi, I’m Whisky.
For arranging my birthday party (which I hosted at the last minute), I visited some wine shops nearby. As we all know, you can’t just order any random drink online when your close friends are invited. You need to go out and pick the right drinks yourself, because you know your friends!🙃
Profitability is questioned and measured at every bend in the business. The sales of the day, the best and worst-performing regions, the market that’s ready for harvest and the market that’s saturated. An ideal manager keeps track of all these critical metrics.
Ilwoo is a guy you might never have heard of. But Ilwoo did something that made the world go gaga last year. Jung Il-woo, is a South Korean actor who streamed a video of himself last year, dining in a restaurant in Macau drinking coffee.
The initial investment to create a business is made up of people, capital, and maybe land or technology. But over the years, almost everything depreciates. The time value of money changes over time, and today’s technology loses value to tomorrow’s machines. It’s only the value of people that appreciates over time.
Becky hasn’t been able to find her favourite biscuits since the COVID-19 pandemic. She looked for them in several stores futilely.
Sounds familiar?
Digital Transformation is key to getting Data insights for deeper Retail Penetration.
The digital divide in retail is widening now more than ever. The downpour of the pandemic has resulted in two types of retailers – ones who were forced to shut shop and the ones who recorded growth by choosing digital transformation. Thus the concept of “survival of the fittest” has never been more evident in the context of retail.
As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. May 2021 saw sales taking a steep drop by 79% in comparison to pre-COVID-19 levels last year. However, with “unlockdowns” in place, retailers are hopeful of better days ahead.
