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Charlie, Chaplin & Tertiary Sales
by Rituparna Nath
May 11, 2023 | 01 min read
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Today, at exactly 3:06 PM, a guy named Charlie will walk into a store and ask for your product.
And not only that, he will ask for a specific size of your product and will walk out highly disappointed due to its unavailability.
At that same moment, Chaplin who saw this entire drama from the side will pick up your product to see what’s all the fuss about.
He will then compare it with three other products and choose yours, only because of the quantity he is getting at that price.
Now you must be thinking, what crazy talk is this?
But can you prove it?
You really couldn’t even if you tried to. 😎
That’s the sad but hard truth about retail. The distribution maze makes it impossible to know what’s happening in tertiary sales at every shelf, from the comfort of your office desk.
But, now the tables have transformed. Literally!
Now the store shelf will reach your desk – with the Tertiary Sales app.
Because living with uncertainty was so 2020!
Know exactly where, when and what is selling.
Don’t let the story end at the door of the store. Track how your products are showcased on shelves.
Track every SKU, stock and inventory to ensure continuous availability.
Capture consumer sentiments, behaviour, and every subtle market change, and shape your products and promotions to compliment them.
Because, like Charlie Chaplin rightly said – “That which is apparent ends. That which is subtle is never-ending.”
Monitor the beating pulse of every retail shelf and drive enterprise-wide reporting, decision making and forecasting to control the health of your business.
To explore Bizom’s Tertiary Sales app, mail us at marketing@mobisy.com or click below to schedule a demo
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This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.
