Teaser: CPG India Performance Report: Categories Defy Expectations in Road to Recovery.

Q3 2020 has brought more relief for brands and retailers, as per the latest COVID-19 Impact report developed by Bizom, a leading retail intelligence platform. The report analyses data from approximately 30% of the retail universe across 400 districts or 2000 towns and cities of India. 

According to the report, after almost 10 months of disruptions caused by the Coronavirus, India’s CPG market is almost back to normal with the recovery of demand well underway. However, on digging deeper, it found variances in performance across categories and regions. 

The variance is most evident in the number of transacting retail outlets in different regions of the country. Analysis of secondary sales data shows that the number of weekly transacting outlets has increased by 13% – primarily in the Eastern and Northern regions of the country.

The increase in demand can also be seen in the replenishment cycles of retailers. It has changed from fortnightly or monthly cycles to weekly cycles. It is driven by the availability of products and credit in the market. Another replenishment trend observed is the higher frequency ordering with smaller volumes after mid-July.

Demand across categories begin to stabilise. To read category specific insights, please read our full report.