Teaser: As COVID-19 continues to disrupt consumer markets, consumption patterns are changing and brands are adapting with RTM and tech innovations

COVID-19 continues to disrupt consumer markets though demand is almost back to normal in most parts of India. The second edition of Bizom’s COVID-19 Impact report shares insights on the performance of the market from April to June as consumer businesses start to recover with easing of the lockdowns.

To develop the report, Bizom analysed data from ~30% of the retail universe across 400 districts/2000 towns and cities of India, which covers a population of ~800+ million.

From market data of the last 10 weeks, it is clear that recovery is well and truly underway. However, a few categories – Beverages and Personal Care continue to struggle and will see a massive impact on their sales volumes. Brands are adapting to the new normal by changing their route to market models and through large scale digital transformation of their supply chains.

Also, rural India is recovering faster and average sales for rural was ~40% higher than urban in June. Focus on rural is paramount for brands to drive growth and recover lost sales. The research involved analysing total sales data of 87 cities including metros, state capitals, B class cities etc.

For more category trends, read the full report.