Bizom works with over 500 consumer brands providing tech capability that helps them drive smart retailer execution and business growth through micro-level actionable insights. In the previous edition of the Kirana Report,  we provided a view of the width and depth of kirana stores in India along with geo dispersion of the kiranas, and categories of products bought by them.

Earlier, you our audience, asked for city-wise insights. We heard you, and in the July edition of the report, we presented a wise-city track of how businesses are rebounding from the disruptions of the pandemic and learning to thrive in the new normal.

In this edition, we’re doing more. Many of you also wanted insights on whether month-end stock dumping, which seems to be the norm for most consumer businesses, is good or bad? I’ll let you decide. 

This month, we’ve added specific insights on which cities are showing concrete action in terms of Active Kiranas as well as product stocking and sales. We do hope these insights help you with smarter distribution planning and execution.

For more, read the full report.