Indonesia is resilient. Post the first economic shink after 2 decades in 2020, both consumers and businesses remain optimistic to see thriving growth post-pandemic. With Nusantara set to become the new capital, new opportunities and threats prevail in the market for consumer goods companies. 

2023 is seeing consumers shifting back to traditional trade channels and lowering spending to make up for more basic living essentials, and match the rising inflation. Shoppers are opting for value pricing and are open to switching brands, thanks to the increased acceptance towards eCommerce during Covid.

In this report, we will be looking at the current trends in the FMCG market in South-East Asia and further explore the solution to many of the supply chain problems Indonesian FMCG faces.