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A Modern Trade is typically characterised as a customer self-service outlet where customers can pick a basket to shop for products across the store.
Many large-format organized chains operate in this space like, Big Bazaar, Dmart, More, Spencers, LeMarche, etc.
Over the last few years, the face of India’s General trade has been changing dramatically.
We’ve seen the emergence of a large number of Open Format Outlets (OFOs), also known as Standalone Modern Trade outlets.
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