Real or Artificial: Defining True Intelligence

Brands discussed that the most crucial step is to investigate AI’s role in sales by incorporating users’ inputs through vernacular language in apps, utilising algorithms for recommendations, and addressing business problems for scalability. Additionally, AI should be able to measure KPIs based on individual capabilities.

There’s been a noticeable shift in the roles of sales officers (SOs) and area sales managers (ASMs), who can now measure their team’s KPIs with a click of a button and provide timely nudges. However, this technological advancement also brings fear that AI might eventually replace their jobs. Field users, in particular, are reluctant to integrate such tech into their daily operations. Brands need to communicate effectively, reassuring users that AI will serve as an assistant to enhance their sales efforts, not replace them.

Despite AI’s remarkable advancements and potential, it’s crucial to recognise its limitations. AI’s performance is inherently tied to the quality of the data it is trained on. The AI system will reflect those biases and limitations if the data is biased or incomplete. Moreover, AI lacks true creativity or innovation. While it can generate new ideas and solutions based on existing data, it cannot think outside the box or create original concepts. This is because AI relies on algorithms and patterns, whereas real creativity stems from intuition, inspiration, and imagination. Consequently, AI can enhance real ingenuity but can never replace it.