Eid Impact: Product Trends in Indian Retail

The retail market serves as a reflection of the social and economic fabric of our nation. With festivals like Eid, brands, distributors and retailers plan their inventory and marketing schemes to utilise the increased demand.

This quick read is a short data backed analysis about how Eid contributes to the demand in certain product categories.

Celebrating Diversity: The Significance of Eid

Eid, one of the most cherished festivals in India, brings communities together in joyous celebration. As India prepares to commemorate this auspicious occasion on 17th June, the retail landscape prepares itself for a surge in demand as per the traditions of the festival.

Hotspots of Demand

Cities like Mumbai, Hyderabad, Lucknow, Kolkata, Ahmedabad, Bengaluru, Srinagar, Aligarh, etc are likely to witness a higher concentrated demand for various product categories as families prepare for festive gatherings and feasts.

Product Categories that might see a bump:

During Eid festivities, few product categories see a rise in demand.

• Packaged foods: Delightful treats like Seviyan (vermicelli) become staples for sweet indulgence. Srinagar, Lucknow, Kolkata, Delhi and Aligarh, saw a jump in demand, both last year and this year for the months of April & May.
• Commodities: Consumption of rice generally sees a spike during this time, specially the premium Basmati category. Last year Delhi NCR and Lucknow increased their rice consumption by an average of over 20%. Ahmedabad also saw a surge in essentials like edible oils in the Eid month last year by almost 40%.
• Spices: Essential spices and masalas add flavour and aroma to traditional Eid dishes. Last year, Kolkata saw a high growth rate of around 25%, however in absolute amounts, no city could beat Hyderabad this year.
• Apparel and Footwear: Traditional attire and fashionable footwear witnessed a surge in sales as people dressed themselves up for the occasion to meet and greet.
• Cutlery: Elegant cutlery sets complement the dining experience, adding a touch of sophistication to Eid gatherings. Inevitably products like Knives, dishes, ladles, etc become a go to product category for homemakers to buy.
• Cosmetics: Fragrances and cosmetics enhance personal grooming and elevate the festive spirit. Mumbai saw a major hike in the sales of perfumes this year in May compared to April.