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Back of the Pack is the New Front
by Mehak Jaggi
July 11 2024 | 02 min read
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Years ago, consumers were all about taste—the flavour was king, and the ingredients list was an afterthought. People would pick up a product, take a bite, and decide its worth based solely on the taste experience. But times are changing. Today, the back of the pack is becoming more and more relevant. Shoppers are flipping packages around, eager to read the labels and uncover the story behind the ingredients. It’s no longer just about a delicious bite; it’s about understanding what we put into our bodies.
Snacking hasn’t always been the healthiest habit, with most quick bites being deep-fried or heavily sweetened. In the ever-changing food industry of India, increasing health awareness is bringing a noticeable change: the rise of healthy snacking. India’s healthy snack market is flourishing with various flavours and creative offerings, catering to the growing consumer interest in a healthier lifestyle.
Thus, the healthy snacking market may continue gaining momentum in tier 1 and now in tier 2 and other regions as well in 2024.
Dr. Shilpa Vora, Chief R&D Officer at Marico Ltd, said, “Conscious snacking that strikes a balance between health and taste has been one of the priorities amongst today’s contemporary consumers. The industry is being driven by the working population’s increased inclination for convenience food that is high in nutritional value. Thus, there has been a growing demand for on-the-go snacking options that are ready-to-eat and ready-to-cook, offering flavour, health and ease.”
Similarly, Abhishek Agrawal, Co-Founder of Farmley said, “With the increasing awareness around health and wellness, the trend of healthy snacking is here to stay.”
Along similar lines, we at Bizom did a podcast with Balram Bhattacharjee, Chief Sales Officer (CSO) – India Offline & International Business at Yoga Bar (Sprout Life Foods) where he explains the growth of the healthy snacking segment in India and the rising awareness of consumers about health and wellness.
He reveals how the brand creatively uses readily available kitchen ingredients to produce snacks that are all-natural, preservative-free, and gluten-free without compromising on taste. In an era where consumers are increasingly mindful of their food choices and calorie intake, this approach resonates deeply.
Additionally, he shares how Yoga Bar as a brand is transparent and committed to quality which sets the brand apart in a crowded market. Also, this comes at a time when other legacy brands in the same category resort to deceptive marketing tactics, misleading consumers about the ingredients they use.
Check out our latest podcast to know more about it-
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