Menu
Bizom Bustles up a Buzz Around CPG in Namma Bengaluru
by Aftab
February 22 2024 | 05 min read
Share:
As they say, India is not for beginners, with its complex market and demographics the Indian CPG space is an ever-evolving ecosystem with a mind of its own.
Bizom Buzz 2024, powered by Mastercard, brought together industry leaders from the FMCG space to talk and ponder over how AI and next-gen technology can revolutionise the industry in India and the world over.
The event was kicked off by Shree Bhise, Co-founder and Director of Operations at Bizom as she welcomed the delegates and delved into how technology is key for the evolution of the FMCG space. Her visionary outlook energised the audience, setting the tone for the eventful day ahead.
Following a compelling welcome by Shree Bhise at Bizom Buzz 2024, the stage was graced by Vijay Kannan, Global Head of Business Transformation & Chief Digital Officer at Godrej Consumer Products Ltd.
In his impactful keynote address, Kannan delved into how technology has been changing the business environment in multiple industries over the years. He also underscored the importance of the evolution of the internet and the transformative landscape of prices of data over the years, emphasising its pivotal role in shaping AI-enabled businesses and a retail ecosystem.
In the day ahead, we heard insightful discussions about how to crack an effective RTM strategy and drive growth in India and around the world. Both the sessions had industry stalwarts like Aditya Gooptu, CEO & Managing Director of VST Industries, Dr. Shashank Sinha, CEO of Drools Pet Food, Vaidyanath Subbaraman, Sales Product Line Leader at Kenvue, Diogo Victoria, Chief Commercial Officer at Saudia Dairy & Foodstuff Company (SADAFCO), and Godson Nkeokelonye, CEO of Excite Panacea.
These leaders not only shared their inspiring narratives but also unveiled the transformative potential businesses hold in uplifting communities. One of the other key takeaways was that filling in the knowledge gap of consumers is key for a successful business.
With technology evolving and the world moving towards a more health-aware consumption pattern, the consumer behaviour is also going towards a more personalised approach. Lalit Bhise, CEO and Co-founder of Bizom addressed how the FMCG industry should evolve to meet the ever-growing personalised demand of the consumer through AI- enabled tech and intelligent solutions. To showcase that Bizom is dedicated to serve the evolving consumer and revolutionise the CPG industry, Lalit unveiled the brand mascot of Bizom called BizomBud.
The highlight of the event was also the next-gen tech showcased in the event that could change the game in the CPG space.
After lunch all the thought leaders were divided into smaller groups to spearhead more pointed conversations. The event boasted three breakout sessions on Cybersecurity and GenAI in RTM execution, which delved into how Generative AI, the new tech that is becoming the everyday assistant, can be leveraged in the CPG industry.
The second parallel session was on the strategies for regional FMCG brands to go national in India, where experts shared their experiences in decoding the diverse markets around India and how they went on to expand their presence in different geographies.
The third session was on how to crack the code for an effective online to offline strategy. In this discussion the unanimous call of all the leaders was that the market complexities will only allow a brand that takes both online and offline trade in their stride to taste success. The discussion highlighted that the CPG space is a place for O+O execution and not just an O2O execution.
Continuing the illuminating journey at Bizom Buzz 2024, the spotlight gracefully shifted to the panel discussion on Unlocking Growth for CPGs through Last-Mile Credit. The session looked into the problems of collections that distributors face and how a last-mile credit financing solution can help make the CPG industry much more efficient.
Before we closed the event for a mellow dinner and networking, we heard insights from Mastercard about the changing spend trends of the consumer over the years. This was then followed by our partner Kennect shedding light on revolutionising incentive compensation management for companies.
Talk to us and find out how we and our tech help businesses. Click on the button below or reach out to our team at marketing@mobisy.com.
Join Our Newsletter
Read more Blogs
Beyond the Podium: How The Olympics Fuel FMCG Growth
As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...
Understanding FMCG- The Indonesian Way
The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...
Not just another newsletter about AI in your inbox
This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.
