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Is GenAI all Fart and No Sh*% ???
by Mansi Srivastava
Introduction
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), staying ahead of the curve is crucial for success. GenAI has emerged as a hot area of investment for many forward-looking organisations to transform the way brands operate, innovate, and connect with consumers. Bizom is actively leveraging solutions to drive faster growth and profitability for consumer companies.
How Bizom is helping the FMCG and CPG industry with GenAI
Right outlet identification and audit using zero-training image algorithms
We see customers struggle with managing quality outlet master data. There can be 10%-60% of outlet universe that may be wrong/incorrect or invalid at various brands due to varied levels of governance in the process of addition of an outlet. For example, as a part of retail execution, a salesman is supposed to capture the outlet image, which needs to be validated by the system. Bizom’s GenAI revolutionizes this process by querying various elements within the image to determine its validity. Attributes such as the presence of a signboard, products on the shelf, people in the vicinity, and image clarity are analyzed. Leveraging advanced algorithms, Bizom accurately detects these attributes to mark outlets as valid, ensuring a robust merchandising validation system.
Bizom GenAI algos have helped correct this outlet universe at SUPERSPEED to ensure you focus on the right execution, most importantly at the RIGHT OUTLETS.
Deduplicate outlets at lightning speed
Duplicate outlets are a REAL pain. It gives a wrong impression about the business and also ends up in wrong resource planning. The duplicate data generally comes as a result of outlet addition activity done by salesmen. To achieve targets, often we find an existing outlet passed off as a new one with a photo from a different angle.
Bizoms GenAI-based algorithms have been able to detect upto 30% of wrong outlets even beyond the traditional DEDUPLICATION mechanisms using traditional matching algorithms that use Outlet name, geo data, demographics etc.
Now imagine, all of this executed in under a week at the scale of half a million outlets.
This has helped the customer free up capacity from its existing sales channel and save costs while driving significantly better execution.
Smarter search for fashion SKUs
A customer can search for clothing by writing specific attributes like, “Give me a red colour shirt with a green colour collar.” The app will give the right result without having SKUs containing such details. Bizom has deployed this GenAI algorithm at many fashion brands.
Bizom introduces multimodal search capabilities for fashion SKUs, allowing customers to search using various modalities such as images, videos, and text. This innovation has been successfully deployed across several fashion brands.
Future advancements on the horizon
Superfast & easy catalogue creation by automatic generation of product descriptions
Bizom is actively developing an advancement where GenAI will automatically generate product descriptions for segments with a large number of SKUs like fashion, lenses, footwear etc. State-of-the-art multimodal generative algorithms will empower the system to create detailed and accurate product descriptions.
Simplifying business analytics – answer business queries superfast by written English questions:
Bizom is simplifying reporting processes for managers by enabling them to generate reports by writing in English. Using the generative algorithms, Bizom will convert the textual requirement into a query for the database to pull the data.
Example – Give me the top 20 outlets in Bangalore which did the maximum order amount in this quarter.
Conclusion
The integration of GenAI in CPG industry and in retail distribution represents a paradigm shift, unlocking new possibilities for growth, efficiency, and consumer satisfaction. As brands continue to embrace and adapt to these technological advancements, the future of FMCG is poised to be more agile, responsive, and consumer-centric than ever before. The journey towards harnessing the full potential of GenAI has just begun, and the possibilities for FMCG companies are limitless.
If you’d like to get a demo or know more, click here.
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