Bizom CPG Leadership Meet 2022 - Mumbai

by Rituparna Nath

May 1, 2022 | 05 min read

Share:

The evening with CPG leaders commenced with an opening note by Rama Bijapurkar, who highlighted that merely building an omnichannel framework is not sufficient to win Indian consumers. Companies must deep dive into the consumer’s mind to understand and clearly distinguish the value they are bringing to their customers, rather than being a “me too” brand.

Rama Bijapurkar
Rama Bijapurkar – Keynote Speaker

Rama opened up the floor to a delightful panel session with Anand Rathi (Director of Empire Spices), Ankur Goel (Founding member and VP of Drum Foods – Epigamia) and Akanksha Hazari (Founder of Love Local). Hosted by Vishesh Dora from Bizom, the conversation started with the panel members sharing their many views on how multichannel retail has evolved into omnichannel. 

Anand, Ankur and Akhanksha then deep-dived into the Indian kiranas, who are the backbone of Indian retail. Each speaker went on to explain what important role these sellers play vis-a-vis their business. 

From left: Anand Rathi (Director of Empire Spices), Ankur Goel (Founding member and VP of Drum Foods – Epigamia), Akanksha Hazari (Founder of Love Local) and Vishesh Dora (Growth – Bizom)

Anand and Ankur also explained how Bizom’s platform helps them drive higher channel efficiency and built a more structured omnichannel framework.

The speakers further spoke about how understanding the consumer has helped them immensely since the time they launched. Ankur said, for Epigamia, during the initial years of launch, the company aggressively did large batches of sampling to introduce the brand to more consumers at a faster pace.

Post the roundtable discussion, leaders of the Indian CPG industry were felicitated with awards for the many ways they are leveraging retail intelligence to digitally transform their supply chains.

Renowned retail brands were given awards for the following categories:

The next CPG Leadership Meet will take place in Delhi, on the 20th of May.

Click here, if you haven’t registered yet.

For details, contact marketing@mobisy.com.

Join Our Newsletter

Want to know how retail intelligence works?
Read more Blogs

Rooting back to the Volume > Value era: 2024 CPG trends

With commodity prices expected to stay high, between 20–40 percent above 2019 levels, until at least 2025 food commodities are especially at risk due to more ...

From Push to Pull: Unveiling the Evolution of Route to Market (RTM) model

From Push to Pull: Unveiling the Evolution of Route to Market (RTM) model June 03 2024 | 04 min read Share: In a rapidly digitising world, the ...
Restructuring the Operational Framework with Retail Intelligence

Restructuring the Operational Framework with Retail Intelligence

Restructuring the Operational Framework with Retail Intelligence May 22 2024 | 03 min read Share: The relentless pace of modern business demands a new standard of agility, ...