Unfolding the power of data-driven decisions at the Detroit of Asia – Chennai

AG Rajiv Milkha Singh, Head Of New Business from Nippon Paint India shared that multi-brand insights given to others, will give clarity on the target audience, benchmarks, and help understand the consumer buying patterns to be future-ready.

He also believes in the concept of giving the consumer what they need even if it means that Paint needs to be a DIY.

Sriram Jayakumar, Head of E-commerce at WayCool Food Products said, Tech is like open-heart surgery. He feels that using tech is not enough until we impact the approach of people actually adopting it.

CV Prabhu, VP of Sales from WayCool Food Products shared that technology is present across all industries but quite less in the agri-tech industry, which is why he has started leveraging tech in agriculture at his own venture. 

Priya Ramanathan, founder of MOHB Growell Pvt. Ltd. shares about her company and the competition present in the skincare industry, which makes it crucial to have a different set of skincare products for the youth in sports.

Kannan, AGM – IT Projects from KALS Group of Companies shares that using advertising and giving freebies to the customers will help them know more about the product and help the company understand the customer’s needs and wants.

Sunny Natarajan, COO at Astrea Skincare – Sallum Pvt. Ltd., says that one can sell the product offline but translate or transfer the customer online with the experience with the offers, etc.

Sriram Gopal, CEO at FutureFarms talks about the most effective channel to reach out to consumers, to understand where the audience is actually present. Hence, understanding D2C platforms has become really important.

C G Pradeep, Head of Modern Trade from AVA Cholayil Health Care Private Limited, shares his views on the importance of tech. He feels everything is going to become technical, and it is going to be a challenge for the traditional style process.

Senthilkumar S, Senior Business Head at Eureka Forbes Ltd iterated that the first thing one must understand in the business is the topography. Data from multi brands given to others will give clarity on the right investment points to understand the target audience, benchmark, and understand buying patterns.

The goal of bringing together the brightest minds in retail to converse on the challenges and necessities of developing a data-driven retail ecosystem was successfully achieved.

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