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Don’t Make Retailers Wait In This WhatsApp Age
by Rituparna Nath
November 4, 2021 | 01 min read
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FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time and browse through options on various platforms before getting their desired item at the most lucrative price. But an everyday FMCG shopper will bounce off to the next store and get their needs met if their desired products are unavailable.
So, for the retailer who waits every day for the salesman to come and take the order, the business opportunity can go out the door in a jiffy if brands fail to keep their retail outlets stocked continuously.
On the other hand, a retailer who stocks multiple brands will willingly offer their consumers different options if their desired product is out of stock.
In both these scenarios, the FMCG brand, YOUR BRAND, is the one that faces the maximum loss – loss of customers, loss of market share and loss in the quality of relationships built with retailers.
But indeed, FMCG brands can’t ensure a salesman visits their thousands of retailers each day to ensure that the store racks are optimally stocked.
This makes it imperative to create a direct communication channel between the retailers and the brand to inform about immediate requirements and provide quick fulfilment.
So to ease the life of the travelling salesmen and bridge this gap in the supply chain, many leading FMCG brands are turning to Bizom’s unique FMCG WhatsApp Ordering Bot.
A solution that enables FMCG retailers to directly chat with the company’s branded bot on WhatsApp and place real-time orders from the list of products and SKUs available.
By leveraging the platform where over 2 billion users send more than 100 billion messages every day, Bizom provides retailers direct access to FMCG brands at their fingertips and changes how brands sell to retailers.
With Bizom WhatsApp Ordering Bot, FMCG companies no longer need to go from shop to shop to get the sales order. Now, the sales orders can come to them directly.
Even horrible weather conditions or market situations, won’t be able to stop the brand from ensuring their products are well-stocked on all retail shelves. Neither would the unavailability or inefficiency of salespeople create a blockage in making the sale happen.
This solution offers flexibility to FMCG brands for many different use cases.
Some are using it to prevent a loss of sales for key products between two salesman service cycles with quick delivery of ordered products.
While other brands are using this to ensure the long-tail products that get ordered infrequently are available for ordering anytime with the retailers.
Few are also using the Bizom WhatsApp Ordering Bot to understand regional demand for new products and SKUs.
Moreover, when retailers are given the opportunity to browse through catalogues and explore all the available products at their convenience and without any intervention or enforcement from salespeople, they tend to order new products, which increases the ticket size and brand’s presence in the market.
A new year is about to dawn upon us. Come revolutionize how you do retail with Bizom WhatsApp Ordering Bot and build a more progressive supply chain. Email us at marketing@mobisy.com to connect with our team and schedule a free demo for you.
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