Share:
Ten years ago, feeling hungry at an odd hour only led to midnight cooking and crazy hunger pangs. But with millions of dollars invested in food tech, consumer lives have become better. With the multiple food delivery apps on our phones, we know that delicious food will be delivered even at 3 AM.
But do you remember which food delivery app you last ordered from? And the order before that?
Don’t worry. It’s not just the flaw of your memory. It’s also the flaw in the sellotape.
This is mainly visible in India amongst Swiggy and Zomato.
Orders from Swiggy get delivered with Zomato sellotapes all over the box and vice versa.
Imagine spending a gazillion dollars on push notifications, in-app campaigns, online ads and heaps of discounts to make sure that the consumer orders, only to find that the food arriving at the customer’s doorstep has your competitor’s packaging on it.
Sounds sad? Well, maybe you are on a similar track.
If tech companies, whose every operation is connected digitally, are failing to drive their GTM plans successfully, how well off are manufacturing companies that are yet to have a 100% digitized sales ecosystem?
Think about it.
You have probably trusted the superpowers “hope” and “faith” to ensure that’s happening.
But successful businesses run on numbers. Not notions and assumptions.
To bridge this gap between the strategies you are building sitting in your office and what’s actually happening in the market, you need retail intelligence.
Intelligence like Smart Merchandising, which uses AI/ML capabilities to track if all your products are placed in the right way at every single retail store. It also monitors the stock level for all stores and will capture which other competitors are present in each store.
Another use of retail intelligence is to lead the way for your sales team with automated beat-planning, which chalks out every salesperson’s journey route every day. So no need to worry about informing the sales team which store to visit. That’s already available on their phones.
But then, how to make sure that each salesman is following the route methodically? Fret not! The retail intelligence technology on their phones will geo-tag them to every store location, ensuring they always act as expected.
Still, the biggest problem remains.
How to make sure that your sales team is selling the right products at the right shops?
Well, you cannot. You are not God who can know it all.
But technology, AKA retail intelligence, can.
Using algorithms that study the historical sales data of every store individually, retail intelligence suggests the “perfect order” for every retail store, ensuring maximum profitability for the sellers and the manufacturer.
Sounds interesting? Explore these solutions to ace your GTM execution. Connect with our team at marketing@mobisy.com for a personalized product tour or simply request a demo by clicking the link below.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement". |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
collect_chat_launcher_load | 1 month | This cookie is set by the provider Collect.chat. This cookie is used for enabling the chat function on the website. |
collect_chat_page_load | 1 month | This cookie is set by the provider Collect.chat. This cookie is used for optimizing the chat-box functionality by recognising the user. |
Cookie | Duration | Description |
---|---|---|
_gat | 1 minute | This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. |
Cookie | Duration | Description |
---|---|---|
CONSENT | 16 years 4 months 14 hours 16 minutes | These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video. |
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gat_gtag_UA_34263932_3 | 1 minute | This cookie is set by Google and is used to distinguish users. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
Cookie | Duration | Description |
---|---|---|
fr | 3 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
yt-remote-connected-devices | never | These cookies are set via embedded youtube-videos. |
yt-remote-device-id | never | These cookies are set via embedded youtube-videos. |
yt.innertube::nextId | never | These cookies are set via embedded youtube-videos. |
yt.innertube::requests | never | These cookies are set via embedded youtube-videos. |
_fbp | 3 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |