How A Sellotape Is Taking Billions To The Drain

Ten years ago, feeling hungry at an odd hour only led to midnight cooking and crazy hunger pangs. But with millions of dollars invested in food tech, consumer lives have become better. With the multiple food delivery apps on our phones, we know that delicious food will be delivered even at 3 AM.

But do you remember which food delivery app you last ordered from? And the order before that?

Don’t worry. It’s not just the flaw of your memory. It’s also the flaw in the sellotape.

This is mainly visible in India amongst Swiggy and Zomato.

Orders from Swiggy get delivered with Zomato sellotapes all over the box and vice versa.

Imagine spending a gazillion dollars on push notifications, in-app campaigns, online ads and heaps of discounts to make sure that the consumer orders, only to find that the food arriving at the customer’s doorstep has your competitor’s packaging on it.

Sounds sad? Well, maybe you are on a similar track.

If tech companies, whose every operation is connected digitally, are failing to drive their GTM plans successfully, how well off are manufacturing companies that are yet to have a 100% digitized sales ecosystem?

Think about it. 

• Right now, are you sure that your products are sitting in the most optimal positions at all retail shops? 
• Do you know if every salesperson is selling the right products to the right shop?
• Can you make sure your sales team is covering all the outlets methodically, ensuring there’s no sales loss?

You have probably trusted the superpowers “hope” and “faith” to ensure that’s happening.

But successful businesses run on numbers. Not notions and assumptions.

To bridge this gap between the strategies you are building sitting in your office and what’s actually happening in the market, you need retail intelligence.

Intelligence like Smart Merchandising, which uses AI/ML capabilities to track if all your products are placed in the right way at every single retail store. It also monitors the stock level for all stores and will capture which other competitors are present in each store.

Another use of retail intelligence is to lead the way for your sales team with automated beat-planning, which chalks out every salesperson’s journey route every day. So no need to worry about informing the sales team which store to visit. That’s already available on their phones. 

But then, how to make sure that each salesman is following the route methodically? Fret not! The retail intelligence technology on their phones will geo-tag them to every store location, ensuring they always act as expected. 

Still, the biggest problem remains.

How to make sure that your sales team is selling the right products at the right shops?

Well, you cannot. You are not God who can know it all.

But technology, AKA retail intelligence, can.

Using algorithms that study the historical sales data of every store individually, retail intelligence suggests the “perfect order” for every retail store, ensuring maximum profitability for the sellers and the manufacturer.

Sounds interesting? Explore these solutions to ace your GTM execution. Connect with our team at marketing@mobisy.com for a personalized product tour or simply request a demo by clicking the link below.