Deploy the Hot Stove Rule in Sales

Well, no. This is not a LinkedIn motivational post from the kitchen.

The Hot Stove Rule is a management principle that talks about how employees should be disciplined. According to it, the way of discipline should exactly be the same as when a person touches a hot stove. 

Immediate, unbiased and consistent.

But how on earth can it help in sales?

Well, compared to any other business function, sales depend extensively on discipline. Each salesman gets trained vigorously to learn the way of the trade, in order to achieve the targets.

Enter the market at X AM. Visit Y number of stores every day. Do ABC things to figure out what to sell, where to sell, and whatnot.

But the truth is, in all the daily hustle and bustle of life, a lot of these actions aren’t carried out and your sales take a hit. And then all that’s left to do are review meetings where managers keep lecturing with their “sales tips”.

But the greater question that remains unasked is, did the company do enough to ensure that sales teams perform with utmost discipline and effectiveness?

It’s true that it’s impossible to ensure each person is doing exactly what they are supposed to, every moment.

However, the good news is, what humans can’t do, tech can.

Like the hot stove, retail intelligence too, is immediate, unbiased and consistent.

Retail intelligence solutions like Sales Force Automation app, helps every sales head ensure that their team is functioning in the most efficient way possible, every day.

SFA tools like Outlet Color Coding tells each salesperson the real-time performance of every store, prompting them to take the right action. For example, an outlet can be marked in red when stock levels drop below a certain point, and the sales rep can immediately visit and help them stock up.

Similarly, SFA takes out the biasness in daily sales, with tools like Beat Optimization and Suggested Ordering.

Beat Optimization gives a data-driven, daily journey plan to every salesman, ensuring that they don’t roam the market as per their will.

Suggested Ordering on the other hand, shows the perfect order for every store in the market, ensuring that salesmen are not simply dumping stock at stores.

Lastly, unlike any other SFA app, Bizom SFA works consistently, even in the absence of good internet. This makes it possible for sales reps to continue taking and fulfilling orders in the remotest of locations. 

And to be honest, these few tools are just the tip of the iceberg. Bizom SFA, comes with a basket of powerful features that’s revolutionizing the way businesses sell their products in the market.

So come explore it in detail through a free product demo from our team. Click below to schedule a meetup or mail us at marketing@mobisy.com. 2023 is about to begin. It’s time to build strategies to drive sustainable wins.