Focus needs foundation, trade needs tracks

When racehorses run the mile, the one fundamental principle they follow is absolute focus.

• But what’s the foundation of this focus?
• Is it the horse or the jockey?

The horse merely thinks about running, but the Jockey thinks about everything else. The track, the turns, the time, and obviously making the horse run. If the horse had to find its way, it would be a lost cause.

Retail distribution, runs in a similar fashion.

Where thousands of SKUs need to be sold each day to earn a marginal profit, putting sales teams in the market hoping they would find the way, is a waste of time and money.

Possibly, if Google Maps could work like Google Calendar and tell every salesman which stores to visit, it could be life-changing.

Since it doesn’t, we ensured Bizom does it.

Bizom’s Beat Optimization provides automated daily beat plans for every salesman on the team, using route optimization algorithms.

It calculates the maximum distance the salesman can travel and shows the total number of shops the sales guy can visit during a daily beat, along with the location of those stores.

Each beat is also calculated based on the company’s existing sales history and current market conditions, in order to provide a data-driven beat plan, daily. For example, a beat is often calculated based on the frequency of orders from each shop.

This way, the more focused a salesman is, the more productive he can be.

It’s time you lay that foundation for your team. Tap on the button below, or mail us at marketing@mobisy.com to explore how leading CPG brands are using Beat Optimization in different consumer markets.