From Burning CDs to Burning the Revenue

by Rituparna Nath

March 02, 2023 | 01 min read

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Stocking our memories or games like Road Rash or Mario, or even creating that perfect music playlist with those timeless classics. CDs truly used to hold an essential part of our youth.

But today, the story is different.

Luckily, we all got the time to accept and embrace this change.
So now, if someone says to burn a CD, you’ll probably burst out laughing at their outdated thought.

But what if you did not give up CDs?

You’d have to use ancient laptops and retired desktops to burn ‘n’ number of CDs and store all important files. And again re-store them into new CDs after a while, because those will go bad.

And that’s probably how your distribution system is running too.

Years ago, you chose a solution to manage your vast distribution channels, which has become nearly redundant today, if not already.

The world evolved. Your route-to-markets evolved.

But did your solution evolve?

Today, when the best brands in the business are leveraging tools like Route Optimization, you’re still stuck at route planning.

Top FMCG businesses are monitoring and managing their primary & secondary in real-time, using softwares like Mobile DMS and Auto-replenishment. But, are you doing that?

Industry winners are deploying Sales Gamification to keep their team motivated and increase the market share, while you’re may be just shouting at your team to meet the targets.

Sales teams are saving hours in the field with smart distribution solutions on their phones like, Trade Promotions ManagementSmart Merchandising or Suggested Order. Whereas, your team might still be spending the greater part of the day managing these tasks manually, instead of growing your sales.

Even right now, you’re probably sitting on piles of data and waiting for your team to get the insights from the market.

But market leaders have already built a 100% transparent downstream supply chain, which notifies them of every movement in category, SKU or outlet universe.

So why keep burning your revenue and growth?

Talk to our team to check out how global businesses have transformed their route-to-markets digitally with innovative tech, and have achieved a 99.99% adoption rate amongst their distribution channels.

Mail us at marketing@mobisy.com or click the link below to ask our team to get in touch.

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