Boarding Now: CPG Leaders are Gearing up for the AI Express!

It’s certainly no longer “business as usual” in the ever-evolving Indian FMCG landscape. A convergence of factors has placed significant pressure on organisations to address a wide range of new challenges and priorities that, in many cases, existing supply chains aren’t capable of handling.

Most existing models were built for a different time, when scale was achieved by delivering truckloads of goods to warehouses and then retailers. This model relied on a high level of demand predictability and valued efficiency above all else.

With supply chain disruptions everywhere, which model could bring about a sustained competency for your business? Don’t fret, we’ve got you covered! Here’s an industry backdrop to get you warmed up.

According to a survey by Gartner, top companies in the CPG sector are investing in artificial intelligence and machine learning (AI/ML) to optimise their processes at more than twice the rate of low-performing competitors. The survey also revealed that the best supply chain organisations are using productivity, rather than efficiency or cost savings, as their key focus.