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Tom & Jerry Were Never The Same
One of the first things that come to mind about Tom and Jerry, is probably cheese. That tiny bite of cheese that Jerry was always hunting for.
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How to Find the Right Store for Each Product Type
Like every home, every store’s inventory is also different. And these inventories feed the homes of millions of consumers.
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Are We the Blind Who Are Leading the Blind?
Information tends to be both liberating and chaotic. A single piece of information can get tangled and reshaped by the time it reaches the final destination.
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From India to Africa, here’s what FMCG needs to fix!
Consumers aren’t the only ones moving the sales engine, but are merely a part of the downstream trade mix. From distributors to retailers, when a product reaches a consumer, it has been part of three sales cycles – primary, secondary and tertiary.
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Make March Merry With FMCG Marketing Optimization Tool
Light travels faster than sound, which is why data travels faster than words.
Insightful data can reach the eyes of the right decision-maker DAYS before sales teams meet to discuss the performance of the market.
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Surviving The Share Of Stomach
The sensational “badam badam” song that’s sprawling the social web and the subconscious of the millions who are humming it, coincidentally reveals the underlying reality of the Indian economy.
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Tapping Into India’s Blueprint For 100 Years Of Retail
Since last Tuesday, when the news hit the streets, most people have been saying the same thing – How Budget 2022 will impact Indian retail. But the more critical question is – How will Indian retail manage to leverage this future-forward Budget?
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Supply Chain Hack From Kitchen Racks
How many utensils do you have at home? And how many among them do you use?
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Where Are FMCG Consumers Going?
Have you stepped out of your home recently? Where have you been? Is it the supermarket or the super-near retail store?
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Connecting The Totem Pole Of FMCG Supply Chain
Have you ever jumped over an edge for a good view? If you have, you’d know that it’s not about ensuring that you cross over. That part’s driven by adrenaline.
