As a mid-market CPG brand in emerging markets doing ~$100 million to ~$1 billion in sales every year, you are in a fix. You have to fight two battles simultaneously – one on insurgent brands and the other on global brands, both of whom want to eat into your share of the shelf.

To scale up, you have already leveraged digital and feel good about it. However, to accelerate your growth and double your revenues YoY as Bizom brands do, you need a larger digital transformation vision.

Here are five solutions to leverage market opportunities and become a multi-billion dollar brand.

#1: Adopting an Integrated SFA and DMS

It’s easier to drive growth by digitising the salesforce. It’s harder to digitise multi-brand distributors and achieve your target fill rate and availability.

What you need is a 360-degree solution across multiple channels that can integrate with your ERP platform. The solution should offer flexibility and mobility for every kind of customer. For instance, small distributors might better adopt a DMS mobile version, perceiving it requires smaller investments or fewer resources.

Distributors use different accounting and ERP platforms like Tally, HEERA, Exactlly etc. Your DMS solution should also integrate easily with such platforms as Bizom Connect. Such integrations are vital to access real-time data on availability and fill rate to track lost sales. Jyothy Laboratories could scale its sales even during the pandemic due to such an integrated approach. It was the same with Emami.