Mehak Jaggi | Bizom

Understanding FMCG- The Indonesian Way

Mehak Jaggi — Thu, 01 Aug 2024 07:27:58 +0000

Understanding FMCG- The Indonesian Way

by Mehak Jaggi

Aug 1 2024 | 02 min read

From sipping tea in India to brewing coffee in Indonesia over a chat, we present another edition of our round table discussion. A room full of industry leaders sharing their insights on the future of real intelligence.

We began by exploring how intelligence can enhance route-to-market (RTM) strategies and help brands flourish in new regions. The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal point. Increased consumer confidence has been evident, though post-pandemic challenges like rising living costs have affected purchasing power. Consumers are prioritising spending on utilities and transportation while cutting back on vacation, fashion, and durables—a trend seen across all economic classes. Households continue to spend on FMCG and fresh goods but are adjusting their spending patterns based on individual needs.

Consumer behaviour varies by sector. For in-home purchases, there’s a trend towards downsizing in Home Care and Personal Care (e.g., soaps, shower gels, shampoos, deodorants, and oral hygiene products), but a willingness to spend more in Beauty Care (e.g., makeup, skincare, haircare, and fragrances), presenting opportunities for premiumisation. In Pantry Essentials, value growth stems from price increases as shoppers cope with inflation. In the Baby Care segment, shoppers are upsizing to larger pack sizes for better value.

One of the notable discussions was that brands must recognise that simply offering lower prices isn’t enough. They also need to clearly communicate product benefits, deliver quality, and provide optimal usage benefits to justify premium prices. For instance, when consumers demanded sunscreen, the brand added extended benefits like protection and moisturising. This deep understanding of consumer behaviour drove their success.

Balancing innovation with consumer needs is crucial, given the plethora of market options. For Out-of-House (OOH) consumption, volume growth is driven by snacks and non-dairy beverages, thanks to increased post-pandemic mobility and school activities. Brands must offer affordability and practicality to boost consumption.

Looking ahead, brands should focus on evolving demographics to understand buying patterns. In Indonesia, a slowing population and the rising influence of Next-Gen (GenZ and Millennials) as household decision-makers open up new opportunities. Next-Gen consumers are willing to spend for a higher quality of life and want convenience and availability across channels, including online and speciality stores.

Lastly, we discussed leveraging tech and digital spaces to amplify brand awareness. With 90% of Next-Gen shoppers using YouTube and more than half of FMCG shoppers on TikTok, digital platforms present significant promotional opportunities.

As the 2024 elections approach, the Indonesian macroeconomic situation will be pivotal to consumer spending. Optimism about the economy and cost of living could boost consumer confidence, with projections indicating a modest 5% value growth for the Indonesian FMCG industry, aligning with expected GDP increases.

After formal discussions, we enjoyed an informal networking session over dinner and cocktails. The event was a great success, fostering genuine conversations and meaningful insights.

Stay tuned for our next event in another city. Check the Chai with the CPG Leaders page for details of our upcoming meet.

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Back of the Pack is the New Front

Mehak Jaggi — Mon, 08 Jul 2024 11:50:37 +0000

Back of the Pack is the New Front

by Mehak Jaggi

July 11 2024 | 02 min read

Years ago, consumers were all about taste—the flavour was king, and the ingredients list was an afterthought. People would pick up a product, take a bite, and decide its worth based solely on the taste experience. But times are changing. Today, the back of the pack is becoming more and more relevant. Shoppers are flipping packages around, eager to read the labels and uncover the story behind the ingredients. It’s no longer just about a delicious bite; it’s about understanding what we put into our bodies.

Snacking hasn’t always been the healthiest habit, with most quick bites being deep-fried or heavily sweetened. In the ever-changing food industry of India, increasing health awareness is bringing a noticeable change: the rise of healthy snacking. India’s healthy snack market is flourishing with various flavours and creative offerings, catering to the growing consumer interest in a healthier lifestyle.

Thus, the healthy snacking market may continue gaining momentum in tier 1 and now in tier 2 and other regions as well in 2024.

Dr. Shilpa Vora, Chief R&D Officer at Marico Ltd, said, “Conscious snacking that strikes a balance between health and taste has been one of the priorities amongst today’s contemporary consumers. The industry is being driven by the working population’s increased inclination for convenience food that is high in nutritional value. Thus, there has been a growing demand for on-the-go snacking options that are ready-to-eat and ready-to-cook, offering flavour, health and ease.”

Similarly, Abhishek Agrawal, Co-Founder of Farmley said, “With the increasing awareness around health and wellness, the trend of healthy snacking is here to stay.”

Along similar lines, we at Bizom did a podcast with Balram Bhattacharjee, Chief Sales Officer (CSO) – India Offline & International Business at Yoga Bar (Sprout Life Foods) where he explains the growth of the healthy snacking segment in India and the rising awareness of consumers about health and wellness.

He reveals how the brand creatively uses readily available kitchen ingredients to produce snacks that are all-natural, preservative-free, and gluten-free without compromising on taste. In an era where consumers are increasingly mindful of their food choices and calorie intake, this approach resonates deeply.

Additionally, he shares how Yoga Bar as a brand is transparent and committed to quality which sets the brand apart in a crowded market. Also, this comes at a time when other legacy brands in the same category resort to deceptive marketing tactics, misleading consumers about the ingredients they use.

Check out our latest podcast to know more about it-

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Beyond the Podium: How The Olympics Fuel FMCG Growth

8 August 2024

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

1 August 2024

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

Not just another newsletter about AI in your inbox

18 July 2024

This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.

Is AI Ready to Rule?

Mehak Jaggi — Fri, 21 Jun 2024 08:28:21 +0000

Is AI Ready to Rule?

by Mehak Jaggi

Jun 21 2024 | 02 min read

Imagine a day in the life of a sales rep in the scorching summer, starting his day at 9 am. He navigates the crowded streets of bustling markets, aiming to visit 30-40 outlets on average. With minimal training, he pitches products to every retailer he meets. The pressure to meet an endless list of KPIs at each outlet feels like climbing Mount Everest daily. After facing multiple rejections, he finally reports his performance to his manager, justifying his efforts. Disheartening, isn’t it?

What can be done in such scenarios?

CPG brands recognise these challenges and strive to assist their downstream users with technology that not only provides insights but also guides them on what steps to take next.

As the world evolves, brands experiment with artificial intelligence (AI) and generative artificial intelligence (GenAI) to automate repetitive processes and enhance efficiency, such as:

Measuring Use Cases of AI:

Supply Chain Automation: Forecasting demand by analysing current inventory, historical data, seasonality, and sales numbers.
Finance: Generate code to analyse credit data and assess customer risk profiles to estimate default and loss probabilities.
Route Optimisation: Reducing logistics costs by planning better routes for sales reps.
Manufacturing: Predicting market demand and increasing order management systems’ overall effectiveness.
IT Systems: Automating IT support ticketing for incident management with chatbots.

As businesses begin to see the benefits of GenAI, they also recognise the diverse risks associated with the technology. In the recent study by McKinsey & Company, these can range from data management risks such as data privacy, bias, or intellectual property (IP) infringement to model management risks, which tend to focus on inaccurate output or lack of explainability. A third big risk category is security and incorrect use. Conversely, respondents are less likely than last year to say their organisations consider workforce and labour displacement to be relevant risks and are not increasing efforts to mitigate them. Infact, inaccuracy—which can affect use cases across the GenAI value chain, ranging from customer journeys and summarisation to coding and creative content—is the only risk that respondents are significantly more likely than last year to say their organisations are actively working to mitigate.

However, the question remains: are users ready to accept this technology, or is there dissatisfaction?

In a recent interview by Ashish Pandey, Global CIO, Dabur India Limited at ETCIO Annual Conclave 2024 mentioned that “only 3 out of 100 CPG stakeholders believe AI is a scalable model. There has been considerable buzz around GenAI since last year, driven by the involvement of OpenAI and Microsoft. Despite this, deploying and scaling AI remains challenging for the industry. While advanced technology is available, its effective use depends on the real intelligence- the users’ ability to adapt and integrate it.”

Even Ruma Kishore, Director of Digital Transformation, HUL at ETCIO Annual Conclave 2024 mentioned that “there are four ingredients to digital transformation- process, technology, data and people. Looking at the proportion it is 10% digital and 90% people. Hence, it is very important to have people aligned for digital transformation’s success.”

GenAI should not only drive efficiency but also provide insights that change how people view data and make decisions using real intelligence. Insights must guide actionable steps; without a clear next-best action, advanced technology offers limited value.

Understanding technology is secondary but understanding people is the real art. Knowing what works, the organisational cycle and the DNA of success is paramount. When people succeed, the organisation thrives. Hence, AI helps derive insights and corresponding actions from data. However, if the data is flawed, AI cannot function effectively. Ensuring well-defined data collection rules and high data quality is crucial for successful AI and GenAI implementation.

Moreover, AI has more challenges too in the landscape such as:

High Investment: Significant funds are required for infrastructure and computing power to process vast amounts of data.
Bias and Discrimination: AI can produce biased or harmful outcomes based on the data inputs.
Data Privacy and Violation: Ensuring data privacy and preventing violations are critical.
Business Case for AI: A clear business case is essential for AI implementation. Often, prerequisites like clean data are lacking, leading to unsatisfactory results.

Conclusion:

The FMCG industry stands on the brink of a technological revolution with GenAI and other emerging technologies. The potential for increased ROI and operational efficiency is vast. However, technology’s power lies in the hands of those who use it. RI drives successful technology adoption. By prioritising upskilling, ensuring data quality, and viewing technology as an enabler, not a goal. FMCG brands should unlock AI’s full potential, achieving sustainable growth and innovation by giving importance to real intelligence.

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How do Transformation Costs become Turmoil Costs?

Mehak Jaggi — Wed, 10 Apr 2024 07:26:13 +0000

How do Transformation Costs become Turmoil Costs?

by Rituparna Nath

April 10 2024 | 03 min read

The biggest token of love made an entire empire bankrupt.

The Taj Mahal – more than being a monument of love for the Mughal emperor Shah Jahan’s dead wife, is a piece of history that serves as one of the biggest management lessons for today’s leaders.

It is a lesson from one of the biggest transformations of the world, showing how poor decisions can even bankrupt an entire empire. A lesson, that shows how all hell breaks loose when leaders fail to align cost and transformation for survival.

Built by more than 20,000 craftsmen from all over the world for more than 22 years, Shah Jahan spent all the riches of his ancestors and their ancestors to create the historic architecture Taj Mahal.

A similar story runs through the veins of modern-day manufacturing businesses today. A leader sets on course with their exceptional “business transformation vision“ for building the company’s future and takes all the money and manpower for a wild ride, trying to turn this vision into reality.

The business keeps pumping more and more money, hoping to see their “Taj Mahal” in action, only to realise months or sometimes years later that the land beneath is filled with water, and they are sinking!

So what lessons does the Taj Mahal teach?

1. Don’t save to fund, save to transform. Like Shah Jahan, most leaders focus on how much budget they need to get for their digital transformation project. But why don’t they analyse how the output of this transformation can help reduce the budgets of overall operations?

A good measure is to methodically calculate how disruptive cost approaches such as automation will reduce your cost to serve every outlet, or how it can increase the per-employee productivity.

2. Cost transformation in people. Taj Mahal was built with the best of everything the world could afford. But imagine if one of the craftsmen spoke up during their team standups and explained how much money and years could be saved by doing X Y Z things to optimize the project.

Could it have cost less than 32 million rupees in the 16th century to build this masterpiece? In case of businesses, employees can support this effort by being aligned with the company’s goals, leveraging RTM technology to increase their throughput, and identifying the top tasks that yield the highest profits.

But, the biggest lesson for you to remember as a leader, is that cost doesn’t exist to be calculated. It exists to be reduced. So don’t add turmoil costs to your transformation journey.

Your peers who have done it before you, are all choosing to lead with 360° RTM Technology and Retail Intelligence.

If you want to know how you can do it too, just click here below to meet the world’s best RTM craftsmen.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

8 August 2024

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

1 August 2024

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

Not just another newsletter about AI in your inbox

18 July 2024

This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.

Getting Cheated Everyday?

Mehak Jaggi — Wed, 14 Feb 2024 12:58:34 +0000

Getting Cheated Everyday?

by Rituparna Nath

February 14 2024 | 02 min read

Do you think it’s just about being loyal, or more about where the loyalties lie?

Because even a lie will always demand to stay true to it.

So when your sales team says all targets are met but hides the fact that aren’t completing their beats, are they loyal?

When your distributors cause scheme leakages and stash all the scheme money into their pockets, are they loyal?

When your retailers forget the age-old relationship you both have and keep your competitor’s products in YOUR company’s branded chillers or shelves, are they loyal to your business?

Or are all these people cheating you out of your growth?

Let’s take a lesson from life!

Your family, your friends, your neighbours, and co-workers have all lied to you at some point in time. But there is one group of people who even if you meet today for the first time, will be 100% truthful to you.

Who? It’s the newborn kids.

Because the concept of lying only comes into existence when we realize for the first time that lying is an option. But kids, who are just born, are yet to know that lies exist in the world.

You must be thinking right now, how on Earth can newborn kids help you create loyalty within your entire distribution network that spans across cities and countries, and consists of thousands of people whose names even you don’t know!

Well, their lifestyle can.

Imagine if you can create an ecosystem where lying isn’t even an option.

A system so transparent that no salesman can lie about store visits or doing merchandising in the right way.

An environment where distributors will never get the chance to steal the schemes‘ money without everyone getting to know.

A place where retailers get paid for being loyal.

Bizom can help you do all of this.

Create your company’s very own digital ecosystem where truth is always in the air and 100% visibility is the everyday reality. Make sure the love in your business is always true. Tap on the button to know more.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

8 August 2024

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

1 August 2024

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

Not just another newsletter about AI in your inbox

18 July 2024

This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.

Make the Twin Transition Jump with 4.0 Retail Tech

Mehak Jaggi — Wed, 07 Feb 2024 06:09:59 +0000

Make the Twin Transition Jump with 4.0 Retail Tech

by Rituparna Nath

January 07 2024 | 02 min read

Our Earth will get a twin, and so will the Sun. It’s all in the quest to be more in control of our future.

Even you have been creating your twin since birth. Did you realize?

Right from your birth certificate to the last time you swiped your card at an ATM. Every digital record is piling up to create your digital twin so governments and businesses can get to know you better.

With the same thought, leaders of the European Union are building Destination Earth (DestinE) – an interactive computer replica of Earth that lets us look into the past and present of this planet, and even create and test future scenarios.

China on the other hand is trying to control the future like no other nation, with EAST – the Artificial Sun. This extraordinary creation can generate an unlimited source of energy.

But why do we really need another Earth and Sun?!

What are these leaders actually doing??

Well, they are Twin Transitioning.
An approach that combines technology with sustainability to harness the untapped potential of IT and data solutions, and accelerate prosperous growth for a society or organization.

With a digital twin of the Earth, experts can monitor, model, and predict natural and human activities, and protect us against every calamity. And the Artificial Sun can burn hotter than our real Sun, enabling the world’s leaders create new forms of energy and reduce our dependency on the Sun itself.

But, do you think your company can make the Twin Transition jump?

Can you create a digital clone of your entire Route-to-Market to know what will happen tomorrow, or what happened two years ago?

Can technology ensure every trip made by your sales team is optimized for profitability?

How can you make your team collaborate with smart technologies like AI Merchandising or Intelligent Order Forecasting to develop their digital competencies?

How will big data guarantee that there’s no expired stock, ever!

These modern problems need modern solutions. You’re living in the fourth industrial revolution, which demands the accuracy and speed of 4.0 technology that can blend with the talent and innovation of your people to multiply your productivity, efficiency, and flexibility, and pave the way for intelligent decision-making at all levels.

Come discover how 4.0 Route-to-Market technology can make it a win/win for both your workforce and your bottom line. Tap on the link below or talk to us at marketing@mobisy.com to know more.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

8 August 2024

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

1 August 2024

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

Not just another newsletter about AI in your inbox

18 July 2024

This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.

How can GenAI help augment existing RTM execution?

Mehak Jaggi — Wed, 24 Jan 2024 08:16:05 +0000

How can GenAI help augment existing RTM execution?

by Mukul Anand

January 24 2024 | 02 min read

Unlocking Potential: How GenAI Enhances RTM Execution

In today’s fast-paced business landscape, staying ahead is not just an advantage – it’s a necessity.

Generative AI as per McKinsey will have 63 use cases over 16 business functions. The adoption of GenAI can help generate economic benefits ranging from US$2.6 trillion to US$ 4.4 trillion annually.

Generative AI can help the sales representatives in finding new prospects, provide a brief before every call, it can also become a wise sales coach that can help reps become top performers.

Let’s explore how GenAI can be your strategic ally in achieving seamless RTM execution.

Understanding GenAI’s Role

1. Precision Planning

GenAI brings a new level of precision to route planning, optimizing delivery schedules, and ensuring products reach their destinations efficiently. This leads to reduced costs and improved customer satisfaction.

2. Real-time Data Analysis

With GenAI, businesses can harness real-time data to make informed decisions. By analysing market trends, consumer behaviour, and logistical challenges, RTM execution becomes more agile and responsive.

GenAI and Customer Engagement

1. Personalized Experiences

Enhance customer engagement by tailoring your RTM strategies with GenAI. Personalized experiences, from targeted promotions to tailored delivery options, create a lasting impression and build brand loyalty.

2. Predictive Analytics

Anticipate market shifts and consumer demands with GenAI’s predictive analytics. Stay ahead of the curve by adapting your RTM approach based on intelligent insights, ensuring your products are always where they need to be.

The Future of RTM with GenAI

1. Automation for Efficiency

Streamline your RTM processes through automation. From inventory management to order fulfillment, GenAI ensures efficiency, allowing your team to focus on strategic decision-making.

2. Scalability and Flexibility

GenAI provides scalable solutions that adapt to your evolving needs, ensuring continued success in a dynamic market.

GenAI isn’t just a technological advancement; it’s a strategic imperative for modern businesses looking to excel in RTM execution.

Embrace the future of commerce with GenAI and stay ahead of the competition.

Click here to learn more about it.

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Want to know how retail intelligence works?

Beyond the Podium: How The Olympics Fuel FMCG Growth

8 August 2024

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

1 August 2024

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

Not just another newsletter about AI in your inbox

18 July 2024

This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.

Striking the Right Data Harmony in Retail

Mehak Jaggi — Wed, 17 Jan 2024 06:24:59 +0000

Striking the Right Data Harmony in Retail

by Mehak Jaggi

January 17 2024 | 02 min read

Imagine the world of retail as a grand symphony, where success is orchestrated through a harmonious blend of various elements. Within this intricate composition, the significance of maintaining retail outlet data hygiene becomes evident as a thread weaving through the fabric of operational excellence. Consider a retail outlet as a puzzle piece; its seamless integration into the larger success story hinges upon a foundation of pristine data hygiene. However, when this foundation weakens, the consequences echo through the corridors of business operations, leaving outcomes incomplete and strategies teetering on uncertainty.

Incomplete data acts as a catalyst for a series of missteps within the business landscape. Opportunities are missed, resources are allocated without precision, and the overall focus on business outcomes becomes distorted. This sets the stage for a cascading effect, like a discordant melody in the market symphony. Poor data hygiene results in misread market trends, misunderstood brand penetration, and inaccurate sales predictions, contributing to confusion in strategic decision-making.

Picture businesses trying to dance to the rhythm of market demands; poor outlet data hygiene disrupts the fluidity of this dance. Distribution planning stumbles, effective coverage diminishes, and attrition at outlets becomes a significant stumbling block in this dissonant symphony. In the intricate retail chain, user compliance stands as a linchpin and compromised data hygiene renders existing manpower less efficient. This leads to a drop in overall efficiency, a decrease in return on investment, and a lax adherence to journey plans, creating a ripple effect on the overall operational performance.

Like musical notes that need to be placed perfectly for harmony, products in retail require precise placement. Poor outlet data hygiene disrupts this harmony, resulting in misplaced products, ineffective trade promotion management, and misguided schemes and discounts. The impact is felt as a void in the melody of success, leaving businesses struggling to find their rhythm.

In the grand tapestry of retail, each thread plays a vital role, and retail outlet data hygiene emerges as the golden thread that binds every aspect together. With Bizom Outlet Universe Hygiene, you can do it all. It silently architects success by ensuring that the symphony of retail operations plays in perfect harmony. Without this crucial foundation, businesses find themselves navigating a chaotic soundscape, desperately trying to rediscover the melody that good data hygiene could have preserved.

The call to action becomes clear: prioritise and invest in retail outlet data hygiene as the cornerstone for sustained success in the dynamic world of retail.

Don’t let the data dominoes fall. Connect with us to ensure there are no interconnected consequences.

Let’s connect!

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Helping you know your shelf

Mehak Jaggi — Wed, 10 Jan 2024 07:22:04 +0000

Helping you know your shelf

by Mehak Jaggi

January 10 2024 | 02 min read

Product placement, customer interaction, and inventory movement leave a trail of valuable information. Yet, the true game-changer lies in the transformative process of converting this raw data into actionable insights that propel business growth.

Within the retail ecosystem, shelf data encompasses a rich tapestry of information, ranging from meticulous product positioning to nuanced customer behaviour. The unprocessed data holds the key to comprehending consumer preferences, streamlining inventory management, and elevating the overall buying experience. It is paramount to place the right product on the right shelf at the right time for optimal results.

Bizom Smart Merchandising—a groundbreaking solution that not only facilitates the translation of shelf data into actionable insights but also identifies gaps in the execution process. This innovative tool acts as a catalyst for driving business success.

Bizom Smart Merchandising simplifies the tracking of key performance indicators (KPIs) by making the process as effortless as clicking a photo. Let’s delve into some of its transformative features:

Share of Shelf (SoS) Analysis: Measure and enhance SoS against competitor products for strategic shelf dominance.
Out-of-Stock (OOS) Analysis: Evaluate OOS SKUs at a granular store level to optimise distribution and minimise stockouts.
Pricing Analysis: Track pricing trends across various geographical regions, ensuring competitive pricing strategies.
Secondary Displays and Promotion Effectiveness: Quantify the return on investment (ROI) of below-the-line (BTL) and trade promotions across diverse stores.
Availability and Facing Compliance: Assess the effectiveness of brand facings by mapping facing efficiency against store sales.
Planogram Compliance: Identify gaps in facing and arrangement concerning a planogram, ensuring adherence to visual merchandising standards.

In the data-driven landscape of retail, leveraging Bizom Smart Merchandising becomes a linchpin for achieving business success. By adopting these innovative technologies and strategically applying the insights derived, businesses can position themselves at the forefront of the competition, elevate customer satisfaction, and set the stage for sustained growth.

It’s crucial to emphasise that the genuine value lies not merely in collecting data but in the actionable insights derived from it. As technology continues to evolve, businesses that adeptly harness the power of shelf data through solutions like Bizom Smart Merchandising will undeniably shape the future trajectory of the retail industry.

Click here to learn more about it.

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Freeze🥶363 Liquid Suspicions In Supply Chain

Mehak Jaggi — Wed, 03 Jan 2024 09:44:15 +0000

Freeze363 Liquid Suspicions In Supply Chain

by Rituparna Nath

January 03 2024 | 02 min read

Remember those “aha” moments when you felt a little like Sherlock Holmes?

You probably get that feeling at least once every day.

You feel it when you predict someone or something will screw up, and it actually happens. When you assure yourself that you’ll catch the flight even at the last minute, and you do. When you feel someone told a lie, and it turns out they did. Or even when you feel something will fall off a table, and it just crashes right before your eyes.

But it ain’t just luck or your future-telling skills that does the trick. It’s the magic of reality, facts, and good suspicions.

Suspecting is the skill of anticipating what can happen based on truth and rationality. It’s not a lack of belief.

It blooms out of doubts, like when you wonder if you might miss your flight. So you start guessing and researching. You check the ETA, the traffic around you, and what’s showing on Google Maps. And then finally you suspect that you’ll be able to make it on time. Your brain really does all this in less than a few minutes!

Yet, suspecting isn’t the same as knowing the real thing.

Because there are 99 reasons why you can still miss the flight. You will only know what will finally happen once you arrive, or it takes off. The closer you get to the airport or the departure time, your suspicion solidifies.

Suspecting is like playing a bet with fate or your brain. We do it every single day, even in business.

A distributor feels a stock-out might come, and it does. The head of sales expects loss will occur, and it happens. The retailer guesses that the products he’s stocking might not sell, and sometimes they don’t. The sales rep thinks nobody will find out if he dumps stock at one store instead of visiting all of them, and they don’t!

Sadly, in business, suspicions are not just bets. They are an opportunity to save the trade. A call to action, demanding proactiveness to safeguard the organization from damage and losses.

That’s why it’s crucial to have the right facts at the right time to back the suspicions!

So when a distributor expects a stock out, an Auto-Replenishment System can confirm the reality. When a sales rep thinks of dumping stock, they can be sure that will never be possible since all outlets are GenAI-authenticated, geo-tagged, and tracked with Sales Force Automation and Beat Optimization, giving every outlet data in real-time to the top management with 100% accuracy.

Retailers can stop thinking if products won’t sell, because the outlet execution will always be excellent with truth-seekers like Store Forecasting and AI-merchandising, creating the perfect product list for each store based on the demand in the market, and ensuring the right products are always in front of the customer’s eyes when they walk in.

Even the sales head will be able to do more than just predict damage. He will protect the company with the right strategies by leveraging the retail intelligence of solutions like Tertiary Sales app, Manager’s app, Sales & Operations Planner.

So don’t let suspicions take control of your business each day. Be sure of success with retail intelligence. Tap on the link below or mail at marketing@mobisy.com to explore how world’s top CPG leaders are creating success with Bizom’s 360° RTM technology.

Mehak Jaggi | Bizom

Understanding FMCG- The Indonesian Way

Understanding FMCG- The Indonesian Way

by Mehak Jaggi

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So what lessons does the Taj Mahal teach?

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Getting Cheated Everyday?

Getting Cheated Everyday?

by Rituparna Nath

Or are all these people cheating you out of your growth?

Join Our Newsletter

Want to know how retail intelligence works?

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Make the Twin Transition Jump with 4.0 Retail Tech

Make the Twin Transition Jump with 4.0 Retail Tech

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But why do we really need another Earth and Sun?!

Join Our Newsletter

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How can GenAI help augment existing RTM execution?

How can GenAI help augment existing RTM execution?

by Mukul Anand

Unlocking Potential: How GenAI Enhances RTM Execution

Join Our Newsletter

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Striking the Right Data Harmony in Retail

Striking the Right Data Harmony in Retail

by Mehak Jaggi

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Helping you know your shelf

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by Mehak Jaggi

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Freeze363 Liquid Suspicions In Supply Chain

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Yet, suspecting isn’t the same as knowing the real thing.

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