Dipesh K | Bizom https://bizom.com Leaders in Sales Force Automation Thu, 08 Aug 2024 08:42:21 +0000 en-GB hourly 1 https://bizom.com/wp-content/uploads/2024/02/Final-Favicon.png Dipesh K | Bizom https://bizom.com 32 32 179600903 Beyond the Podium: How The Olympics Fuel FMCG Growth https://bizom.com/beyond-the-podium-how-the-olympics-fuel-fmcg-growth/ Thu, 08 Aug 2024 06:55:49 +0000 https://bizom.com/?p=83408

Beyond the Podium: How The Olympics Fuel FMCG Growth

by Janhavi Sawhney

Aug 8 2024 | 03 min read

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As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of sports, particularly the Olympics, on consumer behaviour and market strategies.

The 2024 Paris Olympics isn’t just a global sporting event; it’s a catalyst for change, influencing industries far beyond the realm of athletics. For India’s FMCG sector, the Olympics presents a unique opportunity to capitalise on a wave of consumer enthusiasm, driving growth and innovation across the market.The intersection of sports and FMCG is becoming increasingly pronounced, driving innovation, brand loyalty, and significant shifts in consumer preferences.

Olympics:2024

The 2024 Paris Olympics are expected to significantly impact India’s FMCG sector, catalysing a profound shift towards health and wellness. Manu Bhaker’s double bronze medal win has ignited national pride and driven a surge in athlete endorsements. This Olympic success has not only inspired fellow athletes but also ignited a broader consumer shift towards health and wellness. In India, this growing emphasis on healthier living is projected to transform the health food market into a $30 billion industry by 2026. Notably, 40% of Indian consumers are now willing to invest more in healthier products.
The impact of the Olympics on India’s FMCG sector is a long-standing tradition. Let’s take a nostalgic journey through its previous influence.

Capitalising on Olympic Momentum: A trip down Memory Lane 

In India, the Tokyo 2020 Olympics marked a pivotal moment, especially with Neeraj Chopra‘s historic gold medal win in javelin. This victory not only elevated Chopra’s stature but also sparked a wave of national pride that resonated deeply with consumers. Brands quickly recognised this surge in patriotic sentiment, leveraging it to strengthen their market presence.

Post-Olympics 2020, Indian FMCG brands with strong local roots reported a 10-15% increase in sales, particularly in categories such as dairy, snacks, and beverages, directly resulting from strategic campaigns that aligned with national pride and athletic success. For instance, P&G’s (global sponsor for the Olympics in 2012) ‘Thank You Mom’ campaign during the 2012 London Olympics , PepsiCo’s ‘Change the Game’ campaign during Rio 2016, and Coca-Cola’s ‘I Belong Here’ campaign during Tokyo 2020 all capitalised on the Olympic spirit.

Since the 2020 Olympics, sports marketing budgets have risen by 25-30%, leading to a 20% increase in sponsorship deals. Major brands like Johnson & Johnson (J&J), Amrutanjan, and Venky’s have secured long-term partnerships with high-profile athletes such as PV Sindhu, Bajrang Punia, and Manika Batra.

The Beijing 2008 Games marked a turning point with Abhinav Bindra’s historic gold medal, which sparked a surge in consumer interest in sports products. Hindustan Unilever tapped into the Olympic spirit with promotional activities for its Boost energy drink, while brands like Cadbury embraced the occasion by launching special editions of their products to celebrate India‘s achievements. The success also led to a notable increase in sales for protein supplements and energy boosters, as brands like GNC and Himalaya experienced a rise in demand from consumers inspired to emulate athletic success.

Similarly, the Rio 2016 Games, marked by PV Sindhu’s silver medal, sparked a surge in FMCG brand activity, this impact was visible in her partnership with Gatorade for the ‘Sweat More’ Campaign.

Amul’s collaboration with boxing champion Mary Kom through their ‘Kom’ campaign significantly strengthened the brand’s position within the health-conscious segment. Similarly, Under Armour’s 2024 ‘Zidd for More’ campaign, featuring Olympic gold medalist Neeraj Chopra, led to a significant surge in engagement across the brand’s platforms.

Conclusion: The Road Ahead

As we look ahead, it’s clear that the relationship between sports and the FMCG sector will only grow stronger. The synergy between athletic success and consumer engagement offers a unique opportunity for brands to drive growth and innovation. By aligning with the values of fitness, health, and national pride, FMCG companies can continue to resonate with consumers in meaningful ways.

The 2024 Paris Olympics is poised to be another milestone, offering fresh opportunities for brands to leverage the power of sports. As the excitement builds, FMCG companies must stay attuned to these trends, ensuring they remain at the forefront of this dynamic and evolving market. At Bizom, we are eagerly anticipating the new industry trends and impactful campaigns that will emerge from this global event.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

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Rooting back to the Volume > Value era: 2024 CPG trends https://bizom.com/rooting-back-to-the-volume-value-era-2024-cpg-trends/ Fri, 28 Jun 2024 08:50:50 +0000 https://bizom.com/?p=82657

Rooting back to the Volume > Value era: 2024 CPG trends

by Mohit Prajapati

Jun 28 2024 | 02 min read

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In an industry where costs are rising and supply chains are unpredictable, CPG companies are facing tough challenges. With commodity prices expected to stay high, between 20–40 percent above 2019 levels, until at least 2025 food commodities are especially at risk due to more frequent droughts, causing lower yields and more failures. CPG companies must embrace significant changes to stay competitive and win back investor trust. 

Bain & Company estimates that global retail sales value (RSV) has grown by nearly 10%. This continues a similar rise from 2022 and is almost double the 10-year average growth rate. However, about three-quarters of the growth in 2023 likely came from price increases rather than volume gains, as companies passed higher input costs to consumers. In the US and Europe, price increases made up 95% of RSV growth. This imbalance isn’t sustainable.

Emerging markets saw most of the global growth in volume. India stood out with nearly 15% growth in RSV since 2022, thanks to consumers choosing bigger, international brands over local or unbranded ones. In China, both volume and pricing were hit by low consumer confidence. 

These trends underscore the imperative for today’s CPG leaders to prioritize returning to profitable, volume-driven growth and accelerating next-generation capabilities to address such diverse market dynamics and seize opportunities. The key question is how to achieve these goals and what specific actions should be taken. Through our secondary research, we have identified the following strategies that CPG leaders are employing to drive sustainable growth.

Big Moves for a Big Impact

To stay ahead, each CPG company must make significant strides in at least one of six major areas:

  1. Innovative Premiumisation: Capitalise on consumer-centric product design and rapid market activation.
  2. Advanced Commercial Capabilities: Develop new market channels and excel in key account partnerships.
  3. Operational Efficiency: Apply automation to drive substantial savings across supply chain, back-office, and commercial functions.
  4. Digital Marketing Revolution: Embrace technology to optimize media campaigns and accelerate innovation.
  5. Sustainable Practices: Shift to climate-resilient growing practices and decarbonize operations without sacrificing consumer appeal.
  6. Global Expansion: Leverage low-cost hubs and remote collaboration tools to expand market presence efficiently.

In the future, successful CPG companies will be those that truly understand their consumers’ needs and use this understanding to make strategic decisions. This means not only choosing the right locations and sales channels but also focusing on product categories and offerings that resonate with their audience. The best brands will integrate this consumer knowledge into every aspect of their operations, ensuring memorable products, innovative ideas, and widespread availability.

In conclusion, the Consumer Packaged Goods (CPG) industry faces significant challenges with rising costs and unpredictable supply chains. Despite these obstacles, companies must make bold moves to stay competitive and regain investor confidence. By focusing on innovative premiumization, advanced commercial capabilities, operational efficiency, digital marketing, sustainable practices, and global expansion, CPG leaders can drive sustainable growth. Understanding and integrating consumer needs into strategic decisions is crucial for future success. Let’s leverage these insights to transform the CPG landscape and lead the charge in creating a resilient and thriving industry.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

Not just another newsletter about AI in your inbox

This story underscores a vital lesson: artificial intelligence must be complemented by real intelligence.
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Eid Impact: Product Trends in Indian Retail https://bizom.com/eid-impact-product-trends-in-indian-retail/ Thu, 13 Jun 2024 06:43:14 +0000 https://bizom.com/?p=81944

Eid Impact: Product Trends in Indian Retail

by Animesh Bajpai

Jun 13 2024 | 02 min read

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The retail market serves as a reflection of the social and economic fabric of our nation. With festivals like Eid, brands, distributors and retailers plan their inventory and marketing schemes to utilise the increased demand.

This quick read is a short data backed analysis about how Eid contributes to the demand in certain product categories.

Celebrating Diversity: The Significance of Eid

Eid, one of the most cherished festivals in India, brings communities together in joyous celebration. As India prepares to commemorate this auspicious occasion on 17th June, the retail landscape prepares itself for a surge in demand as per the traditions of the festival.

Hotspots of Demand

Cities like Mumbai, Hyderabad, Lucknow, Kolkata, Ahmedabad, Bengaluru, Srinagar, Aligarh, etc are likely to witness a higher concentrated demand for various product categories as families prepare for festive gatherings and feasts.

Product Categories that might see a bump:

During Eid festivities, few product categories see a rise in demand.

  • Packaged foods: Delightful treats like Seviyan (vermicelli) become staples for sweet indulgence. Srinagar, Lucknow, Kolkata, Delhi and Aligarh, saw a jump in demand, both last year and this year for the months of April & May.
  • Commodities: Consumption of rice generally sees a spike during this time, specially the premium Basmati category. Last year Delhi NCR and Lucknow increased their rice consumption by an average of over 20%. Ahmedabad also saw a surge in essentials like edible oils in the Eid month last year by almost 40%.
  • Spices: Essential spices and masalas add flavour and aroma to traditional Eid dishes. Last year, Kolkata saw a high growth rate of around 25%, however in absolute amounts, no city could beat Hyderabad this year.
  • Apparel and Footwear: Traditional attire and fashionable footwear witnessed a surge in sales as people dressed themselves up for the occasion to meet and greet.
  • Cutlery: Elegant cutlery sets complement the dining experience, adding a touch of sophistication to Eid gatherings. Inevitably products like Knives, dishes, ladles, etc become a go to product category for homemakers to buy.
  • Cosmetics: Fragrances and cosmetics enhance personal grooming and elevate the festive spirit. Mumbai saw a major hike in the sales of perfumes this year in May compared to April.

As we celebrate the diversity of our culture, we would like to acknowledge the efforts taken up by brands and retailers to ensure a happy & joyous mood.

Wishing you and your loved ones a joyous Eid filled with love, prosperity, and togetherness.

* All the numbers reported above are a result of an internal research done on the sales of the specific product categories in a few cities. The sales numbers of April, and May were compared to arrive at the above pointers. Eid might be a major contributor to the surge.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

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Real or Artificial: Defining True Intelligence https://bizom.com/real-or-artificial-defining-true-intelligence/ Thu, 30 May 2024 07:38:07 +0000 https://bizom.com/?p=81429

Real or Artificial: Defining True Intelligence

by Mehak Jaggi

May 30 2024 | 02 min read

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With over 100+ retail enthusiasts from 7 cities and gathering a plethora of insights in our past events, we wanted to do another edition of Chai with CPG Leaders in the City of Joy- Kolkata. This time we wanted to do something different. With hours of brainstorming internally, on whether the theme should be around FMCG trends or strategies for route-to-market (RTM) or optimising operations. Since Artificial Intelligence (AI) is the talk of the town, we thought why not go forward with it? But does intelligence really have to be artificial? We believe that Real Intelligence (RI) is the true intelligence which holds significant importance in the market and hence we ended up in a room full of industry leaders where intelligence was not artificial.

With this in mind, our roundtable discussion began, focusing on why brands eagerly embrace AI and experiment with it to stay ahead. Some brands, however, emphasised the importance of aligning stakeholders before diving into AI implementation. The key question was whether the market is ready for AI disruption or needs more preparation time and effort.

Brands discussed that the most crucial step is to investigate AI’s role in sales by incorporating users’ inputs through vernacular language in apps, utilising algorithms for recommendations, and addressing business problems for scalability. Additionally, AI should be able to measure KPIs based on individual capabilities.

There’s been a noticeable shift in the roles of sales officers (SOs) and area sales managers (ASMs), who can now measure their team’s KPIs with a click of a button and provide timely nudges. However, this technological advancement also brings fear that AI might eventually replace their jobs. Field users, in particular, are reluctant to integrate such tech into their daily operations. Brands need to communicate effectively, reassuring users that AI will serve as an assistant to enhance their sales efforts, not replace them.

Despite AI’s remarkable advancements and potential, it’s crucial to recognise its limitations. AI’s performance is inherently tied to the quality of the data it is trained on. The AI system will reflect those biases and limitations if the data is biased or incomplete. Moreover, AI lacks true creativity or innovation. While it can generate new ideas and solutions based on existing data, it cannot think outside the box or create original concepts. This is because AI relies on algorithms and patterns, whereas real creativity stems from intuition, inspiration, and imagination. Consequently, AI can enhance real ingenuity but can never replace it.

Thus, RI should be used for planning, and AI for execution. RI will always be the master, with AI as the assistant. AI will likely continue to advance and become more sophisticated, enabling it to perform an even wider range of tasks. However, there will always be tasks and problems that require real input and creativity. Brands need to understand this evolution and educate users on its benefits for scaling up.

After the formal discussions, we gathered for an informal networking session over dinner and cocktails. The event was a resounding success, with real people discussing real ideas to get real insights.

This was a small excerpt from the discussion, though there were also talks about how brands rely on analytics, move towards using integrated platforms, the right time for AI inception, get rural visibility and the era of GPT-powered chatbots.

Stay tuned for our next event in another city. Check the Chai with the CPG Leaders page for details of our upcoming meet. For any queries, write to marketing@bizom.com.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

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Restructuring the Operational Framework with Retail Intelligence https://bizom.com/restructuring-the-operational-framework-with-retail-intelligence/ Wed, 22 May 2024 07:24:51 +0000 https://bizom.com/?p=80240

Restructuring the Operational Framework with Retail Intelligence

by Diogo Victoria

May 22 2024 | 03 min read

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Restructuring the Operational Framework with Retail Intelligence

The relentless pace of modern business demands a new standard of agility, invoking a call for a transformative operational framework, using technology as an enabler.

Boost your business’s profitability with Retail Intelligence & RTM Technology – the dynamic duo that helps you conduct business with precision. Keep it simple and effective to achieve success.

But it’s more than just about performance; it’s a narrative of satisfaction, where every satisfied customer becomes a protagonist in the tale of success. If you want to improve your business’s profitability, you should consider leveraging Retail Intelligence and RTM Technology. These two solutions work together to help you conduct your business operations with precision and simplicity, leading to greater success. With Retail Intelligence and RTM Technology, you can streamline your business processes and achieve better results.

The convergence of data analytics and advanced RTM technology has brought a paradigm shift: Retail Intelligence. Through meticulous analysis of diverse data streams—including purchase history and browsing customer behaviour — businesses gain invaluable insights into what the market wants and needs.

Sophisticated machine learning algorithms and predictive analytics empower consumer goods businesses to forecast with remarkable accuracy the products that will resonate with customers in future orders. By proactively aligning their offerings with evolving customer demands, organizations transcend mere reaction, to proactively align their replenishment strategies with customer needs.

The result? Enhanced operational efficiency, elevated customer satisfaction, and ultimately, reinforced bottom line. This symbiotic relationship between predictive insights and responsive action not only drives immediate sales growth but also becomes an instrument for operational efficiency and customer-centricity.

Enhanced sales figures merely scratch the surface; the true treasure lies in the cultivation of enduring customer loyalty. In this era of Retail Intelligence, businesses not only need to meet but also anticipate consumer needs, laying the groundwork for sustained growth and enduring brand affinity.

At SADAFCO, our relentless commitment revolves around elevating customer satisfaction while harnessing our cost-to-serve efficiencies. Retail Intelligence stands as a pivotal instrument in our digital journey. From amplifying productivity and streamlining efficiencies to optimizing resources and fuelling business growth, it’s integral to our pursuit of distribution excellence and consumer delight. We’re not merely chasing performance metrics but are also committed to continually expanding our teams’ capabilities to adapt to the evolving landscape of our industry.

We recognize that to excel in customer experience and drive satisfaction, a profound understanding of our customers and product dynamics at the shelf level is paramount.

That’s why we employ Bizom’s advanced machine learning algorithms, to shift through this wealth of information to discern patterns and correlations, forecasting the products likely to feature in future orders. By factoring in variables such as seasonality, emerging trends, and individual preferences, Retail Intelligence generates precise, tailored recommendations.

By leveraging the Retail Intelligence platform, we are fine-tuning delivery operations, optimizing routes, allocating vehicles strategically, and refining scheduling processes. This not only decreases fuel consumption and optimises delivery times but also supports overall operational effectiveness.

Moreover, with the ability to accurately predict customer preferences and demand trends, SADAFCO can strategically position inventory, mitigating stockouts and minimizing holding costs. This synchronized operational approach culminates in a streamlined last-mile delivery process, ultimately reducing the cost-to-serve and amplifying profitability for the business.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

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The Mycelial Marketplace: Nature’s Sustainable Supply Chain Solution https://bizom.com/the-mycelial-marketplace-natures-sustainable-supply-chain-solution/ Wed, 22 May 2024 06:30:47 +0000 https://bizom.com/?p=80226

The Mycelial Marketplace: Nature's Sustainable Supply Chain Solution

by Aftab

May 24 2024 | 02 min read

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The Mycelial Marketplace: Nature's Sustainable Supply Chain Solution

In today’s complex world, isn’t it refreshing to find a solution that embraces simplicity?

While AI is all the rage, a simpler go-to-market strategy can still be the key to growth.

A McKinsey study found that companies with simpler plans achieved 20-50% faster growth than those with overly complex ones.

AI Might Be Overkill for FMCG and CPG

AI solutions can be a valiant tool. But in the fast-paced world of FMCG and CPG, they’re about as effective as a carrier pigeon in a drone race.

Remember Occam’s Razor the simplest explanation is usually the right one. This applies to successful Route-to-Market (RTM) strategies just as much as scientific theories.

AI – All Hype, No Help?

Complex AI data, without a practical solution to unlock its potential, is like a treasure map with no “X” marked. Consider a brand’s regional sales slump.

A complex AI solution might recommend a product overhaul, but a simpler RTM approach might reveal a lack of promotion in key stores – a swifter and more cost-effective fix.

Nature’s Lesson in Simplicity

This focus on practical solutions aligns with the fascinating world of the Mycelial Network.

It’s the hidden web of fungal threads that connects trees and plants underground, allowing them to communicate, share resources, and even warn each other of threats – acting as an Organic AI.

Scientists call it the “wood wide web,” and it’s revolutionizing our understanding of nature.

Your Brand and the Mycelial Marketplace

Your target audience acts like a forest – a complex ecosystem of interconnected individuals. But unlike trees, consumers leave behind a digital “mycelium” of browsing history, purchase decisions, and online interactions.

Cultivating Your Brand’s Mycelial Roots

Here’s how RTM technology can help you leverage the mycelial marketplace:

  • Unveiling Hidden Connections: Advanced data analytics, integrated into your RTM strategy, can reveal unseen connections between consumer behaviors. Imagine uncovering a hidden link between your product and a new consumer segment.
  • Real-time Resource Allocation: RTM technology allows you to adjust marketing efforts based on real-time signals from the mycelial marketplace. Think of it as strategically feeding targeted content to receptive consumers.
  • Predictive Growth: By analyzing the mycelium, your RTM strategy can anticipate future trends and consumer desires. This allows you to be prescient in the marketplace.

Remember, this is a living ecosystem, so be prepared to adapt and adjust your approach based on ongoing market research, competitor activity, and customer feedback.

A study by the Aberdeen Group found that companies with a strong RTM strategy achieve a 15% improvement in sales growth and a 10% reduction in customer acquisition costs.

Embrace Simplicity, Unlock Growth

Just like the mycelial network, RTM provides a revolutionary way to connect with your audience. Stop relying on guesswork – unlock the hidden language of consumer desire with a simple and effective RTM strategy. Remember, real intelligence fuels real results.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

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Omnichannel: The Path to becoming Omnipotent https://bizom.com/omnichannel-the-path-to-becoming-omnipotent/ Wed, 15 May 2024 08:06:21 +0000 https://bizom.com/?p=79933

Omnichannel: The Path to becoming Omnipotent

by Nisha Panjabi

May 01 2024 | 04 min read

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Board the Omnichannel train now, or lose the game!

Here’s what a typical day in a retail business boardroom looks like:

“How can we ensure a ubiquitous shopping experience for our customers?

Are we ensuring our brand placement at all touchpoints possible?

Are we providing end-to-end seamless shopping experiences?”

It is wild how all these questions align with one retailing concept. All the marketing geeks and strategists want to join the holy crusade and create an omnichannel or seamless presence for their retail brands.

What exactly is the omnichannel presence, and why is it the talk of the town? (read world)

Cohesive, connected and unified efforts of selling, marketing and serving the needs of the customers by contending with them in every possible path is what omni-channel presence is all about. According to the global omnichannel leadership report, around 36% of GenZ consumers and a quarter of global customers prefer an omnichannel retail experience.

Amna, a fitness influencer and enthusiast, browses through a brand that offers healthy snacking options and her regular nutrition bars online, adding several to her shopping cart. Later, she visited a nearby retail store where she discovered the products of the same brand. Due to the presence of cart history and brand recall through her online interaction with the brand, she bought her nutritional supplies for the month through that offline store. This is an example of a transition from online brand interaction resulting in a purchase from a physical store.

This example is the reality that most brands want to create for themselves. In their quest to blur the distinction between online & offline, businesses are taking the giant leap and integrating their channels to reduce friction and make the customer stay on a single platform for a more extended period.

Omnichannel shakes hands with retail 4.0

What will happen when omnichannel retail shakes hands with Retail 4.0?

It will be indeed #CoupleGoals for a Retail Business. Retail 4.0 is the newest version in the valley and is building upon artificial intelligence and machine learning competencies to dive deep into customer preferences, buying patterns, and preferences. This data is further analysed to go that extra mile in the customer experience.

In the new era of retail, technology is changing the game. With virtual and augmented reality, shopping has become an immersive experience for the consumers, thus bridging the gap between digital and physical and turning into a genuinely phygital experience. An IBM report published in 2022 also mentions that while 75% of consumers rely on shopping in-store, they increasingly seek digital immersion to enhance their shopping experiences. Retail 4.0 is fueling the fire to the modern composable commerce approach, which is all about ‘composing’ the customer experience with the best-in-class components. The enormous flexibility offered by this approach can orchestrate systemised integration of Inventory visibility systems, live chats and AI immersion into the checkout processes.

Oh, by the way, everything mentioned is not a bullet in the air. Here’s the snippet from a McKinsey report that hits just the spot.

This omnichannel advantage becomes evident in the above given exhibit comparing the organic customer attraction capabilities of brick-and-mortar retailers and pure-online retailers. Brick-and-mortar retailers generally secure nearly twice the share of organic traffic compared to pure-online players across most categories. Consequently, brick-and-mortar retailers can achieve the same consumer reach while spending considerably less on marketing.

Future of Omnichannel & Retail 4.0

Omnichannel, teamed with Retail 4.0, is not about revamping the overall business presence to multiple channels; it’s always about creating a circular experience for the user with the swift amalgamation of physical stores to an online presence without any breaks in between.

The global omnichannel retail report 2024 talks about a research conducted on 700 plus brands where the findings turned out to be amusing. 60% of the brands under the survey offered services like BORIS & BOPIS and for the retailers located in Australia alone it turned out to be 95%. These findings can be the building blocks for forthcoming retail brands as they define their Go-To-Market strategy and customer touchpoints.

The consumer preferences dynamics are changing faster than ever, especially in the post-pandemic era, and brands need to be on their toes, understand these needs, and offer hyper-personalized services and offerings to achieve instant customer satisfaction. The future of omnichannel retailing is blazing. It will open the door for various new forms of marketing.

Viral memes and music may stay around for a month, but omnichannel retailing, coupled with the charisma of retail 4.0, is a frenzy which is here to stay and thrive.

Retail brands are thus left to choose to join the bandwagon or perish.

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Beyond the Podium: How The Olympics Fuel FMCG Growth

As we reflect on the evolving dynamics of the Fast-Moving Consumer Goods (FMCG) sector, one of the most intriguing trends is the growing influence of ...

Understanding FMCG- The Indonesian Way

The Indonesian market, with its steady year-on-year growth surpassing 5% over the past five quarters and inflation settling at 2-3%, stood out as a focal ...

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Finding A-un No Kokyu In Supply Chain https://bizom.com/finding-a-un-no-kokyu-in-supply-chain/ Thu, 02 May 2024 07:00:57 +0000 https://bizom.com/?p=79428

Finding A-un No Kokyu In Supply Chain

by Rituparna Nath

May 01 2024 | 03 min read

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Finding A-un No Kokyu In Supply Chain

Think of the person you’re most compatible with in life. Now think of your phone. Are you as compatible with that person as you are with your phone?

Of course, you’re more attached, appreciative, and caring towards that person than your phone. But are you really more compatible?

It’s a weird reality.

Controlling technology is a no-brainer. But how can you possibly control the harmony between you and another person continuously?

Yet it turns out that you can with practice. Japan, one of the world’s leading economies and a master in building business relationships, has termed this A-un No Kokyu – a practice of creating a high level of harmony between individuals without any verbal or physical expression.

Every musician in the world does this. Singers know exactly when the music will change. Guitarists know exactly when the drummer will roll, and so on.

But can you do it too? Not with one person or a gang. But the entire supply chain!

Can you know exactly what your salesman will sell today when he steps foot in the market?

How much do you know about what your consumers want and need right now?

Do you know exactly what your distributors’ biggest business problems are this month?

How can you tell the junior sales manager exactly what to do when sales in a particular market drop?

Do you have a speck of knowledge about why the retailer who’s selling some of your brands for years is now reducing his stock limit?

Is this level of harmony at such a scale even possible?! Moreover, do you even have the bandwidth?

Turns out, if you have a connected digital sales and distribution ecosystem, it is possible with no pressure on your time. Here decisions are not subjective but rather data-based. Hence, actions don’t need to be merely immediate, but intelligent too.

So that a salesman knows exactly which product lines, SKUs, and quantities every store needs, even before the retailer says hello.

You can know and plan your sales according to your consumers’ demands. Distributors have the solutions to their problems right in front of their screens. New managers have advisors with them 24×7, showing them what can go wrong, what is going wrong, and how to fix what.

And even though you haven’t met 5% of your retailers in person, with digital sales tech every movement in the market gets recorded.

600+ leading businesses across APAC, the Middle East, and Africa are trying to build this harmony within their supply chain with 360° RTM technology, because as one of the smartest people to walk this Earth said – The leader is one who, out of the clutter, brings simplicity … out of discord, harmony … and out of difficulty, opportunity. (Albert Einstein)

So are you this kind of leader, or just another leader?

How can your leadership build A-un No Kokyu in your supply chain? Get in touch with RTM experts at marketing@mobisy.com to find out.

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East West Seeds https://bizom.com/agrochem-and-chemicals-customer-story-24/ Fri, 19 Jan 2024 10:33:51 +0000 https://bizom.com/?p=73392
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How Baramati Agro transforms challenges into triumphs with Bizom https://bizom.com/how-baramati-agro-transforms-challenges-into-triumphs-with-bizom/ Thu, 11 Jan 2024 07:19:17 +0000 https://bizom.com/?p=73020
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